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Cases by Esther Kong

Displaying 1 - 5 of 5 results

The Sustainability Sweet Spot at Jiu Zhen Nan Taiwan Pastry

Set in 2022, the case follows the sustainability journey of Jiu Zhen Nan, a 133-year-old Taiwanese pastry brand headquartered in Kaohsiung, the southern city of Taiwan. Jiu Zhen Nan specialises in gourmet traditional Chinese Han pastry, often consumed during major festivals, weddings, and religious...
S$6.00

Bank of Singapore’s EAM Business: Standing Tall Against Competition

Officially launched on January 29, 2010, Bank of Singapore had grown rapidly in reputation and assets under management (AUM) over a short span of 11 years to become one of the fastest growing private banks in Asia. As of June 30, 2021, its AUM stood at US$125 billion.
With the growth of family...
S$6.00

Creating a Representative Voice: The Association of Independent Wealth Managers (AIWM) In Singapore

Set in 2020, this case focuses on the strategic roles of the Association of Independent Wealth Managers (AIWM), as an industry advocate of the independent asset managers (IAMs) in Singapore. This case is motivated by two observations: first, the rapid growth of the IAM sector in Singapore, and...
S$6.00

HP Wealth Management: Pioneering External Asset Management in Singapore

This case focuses on the growth journey of HP Wealth Management (HPWM), an early pioneer in the external asset manager (EAM) sector in Singapore. This case is motivated by two observations: (1) the inception of HPWM during a time of crisis when confidence in financial institutions was lost, and (2...
S$6.00

Turning the Tide: The Journey of Rebuilding for Success

This case focuses on the entrepreneurial journey of Sino Suisse Pte Ltd, an external asset manager (EAM) in Singapore. This case is motivated by three observations:
(1) the ability of Sino Suisse to rise rapidly from failure in a short span of 3 years to achieve an asset under management (AUM) of...
S$6.00

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