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Cases for Undergraduate

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The Thought Collective: Challenges in Balancing Social and Financial Goals A & B

by Kenneth Goh, Seah Wan Zhen, CW Chan
Discipline:
Social entrepreneurship
Case A is set in 2008. Tong Yee is a co-founder of The Thought Collective (TTC), a group of social enterprises that aimed to enhance the social capital of local society. His background in education led him to provide private lessons to underprivileged children. In 2006, he worked with his partners...
S$6.00

iCare Benefits: Assisting Low Income Retail Consumers in Vietnam – Part A & B

by Howard Thomas, Aurobindo Ghosh, CW Chan
Discipline:
Social entrepreneurship
Case A is set in 2016. Trung Dung is the founder of iCare Benefits (iCare), a social enterprise established to aid low-income workers. His background included studying computer science in the US and successfully working in the American software industry. Trung returned to Vietnam to discover that...
S$6.00

Homage: Harnessing Technology to Tackle Singapore’s Ageing Challenges

by Jonathan Chang, Lakshmi Appasamy
Discipline:
Social entrepreneurship
Set in February 2018, the case follows Gillian Tee and Lily Phang, the co-founders of Homage, a Singapore-based tech startup providing on-demand home care service to the elderly. Homage was founded as a solution to the growing social problems caused by an ageing population—the proportion of...
S$6.00

City Mart: Creating an Ecosystem and Corporate Synergies in The Myanmar Market; A Blueprint For Expanding in Frontier Economies

by Philip Zerrillo, Adina Wong
Discipline:
Retailing
It is February 2017, and Ronald Lee is project director of City Properties, a sister company of Myanmar-based City Mart Holdings Limited (CMHL). CMHL runs the City Mart supermarket chain. To support the supermarket business, CMHL had grown into a large diversified family empire in the retail,...
S$6.00

Veriown: Connecting the Invisible Woman in India

by Howard Thomas, Sheetal Mittal
Discipline:
Social entrepreneurship
This case is set in 2018, when Veriown, a pay-as-you-go Internet connected solar service provider, was preparing to launch in its first and potentially the most important market – India. Steve Johanns, the founder CEO of the company had pinned his hopes on the success of this launch to establish...
S$6.00

Structo: A Start-Up in 3D Printing for the Dental Industry

by Reddi Rayalu Kotha, Lipika Bhattacharya
Discipline:
Entrepreneurship
Structo is a technology start-up conceived by Huub van Esbroeck and six other mechanical engineering undergraduates from National University Singapore (NUS) in 2014. The founding team at Structo had built a prototype of a 3D printer which could print four times faster than the 3D printers available...
S$6.00

Café Betterfield: Optimising the Food Menu

by Marcus Ang, Arthur Hu Ruey Heng
Discipline:
Process improvement
John Chow, the owner of Café Betterfield (CBF), is a food gourmet and a passionate entrepreneur. CBF offers a wide spread of food options, and this was a big draw for many of its regular customers. With these strengths, Chow was puzzled by the lacklustre and irregular profitability of the cafe....
S$6.00

Luxola to Sephora Online: Opportunities in Beauty

by Reddi Rayalu Kotha, Lipika Bhattacharya
Discipline:
Entrepreneurship
In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora....
S$6.00

Great Women: Integrating Micro-Entrepreneurs into the Regional Value Chain

by Howard Thomas, Lakshmi Appasamy
Discipline:
Social entrepreneurship
The case, set in mid-2017, traces the evolution of a gender-responsive regional level multi-stakeholder platform called GREAT Women ASEAN, dedicated to the economic empowerment of women micro-producers. In 2008, Jeannie Javelosa (Jeannie) and her friends Regina Francisco and Pacita Juan, had set up...
S$6.00

Data Analytics-Driven E-Commerce for the Small Seller: Zilingo

by Reddi Rayalu Kotha, Lipika Bhattacharya
Discipline:
Entrepreneurship
Zilingo, a play on the word ‘Zillions’, is an online e-commerce platform for selling fashion products and was founded by Ankiti Bose and Dhruv Kapoor in Bangkok in 2015. Established with the vision of providing the small seller in South East Asia with an efficient online platform to sell their...
S$6.00

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