Cases for Undergraduate

Set in 2016, this case follows Phua Koon Kee, the CEO of Kova Group, one of the largest paint manufacturers in Vietnam, as he pondered upon the business expansion strategy that could elevate the Kova brand’s status to that of a household name. Based on a patented NANO technology that used silicates...

This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale...

Mind the Drone is a virtual reality (VR) game that requires a single-player only. The player is asked to select evidences in an accident case in which the victim had severe injuries. The game allows the players to analyse the scene of the incident where the accident took place and also analyse the...

In 2016, Inditex as a group with worldwide sales of US$24.9 billion, and Zara, as its flagship retail concept store, had recorded significant year-on-year growth in net sales at 11.5% and 13% respectively. However, despite a presence across 93 countries, Inditex’s regional sales contributions were...