The case is set in 2015 and follows Angela Toh, the founder and director of AJA Enterprises (AJA), a Singapore-based company established in 1999. The business began as a distribution company for silicone sealants and aluminium cladding for windows. Following the 9/11 terrorist attacks in the United...
The BreadTalk Group was a leading Singapore-based bakery and restaurant chain, consisting of eight different brands that were sold across 15 countries in Asia. In a span of 12 years, it had become a premier lifestyle bakery brand in Southeast Asia, China and the Middle East, as well as a cherished...
In 2011, Coca-Cola India recognised the opportunity to access the rural and remote markets of India in a more effective manner by launching the ‘eKOCool’, a solar power operated cooler. This innovation had the potential to expand the hitherto underserved and hard to penetrate Indian rural market,...
Set in March 2015, the case begins when the Baltic Dry Index (BDI), an economic indicator of the average price to ship raw materials, hits an all-time low. Khalid Hashim, Managing Director of Bangkok-based Precious Shipping Public Company Limited (PSL) is now tasked with navigating the company...
This case, set in August 2014, examines Kheng Keng Auto (KKA), a Singapore-based family business with global operations that deals in pre-owned vehicles, recycled auto-parts and scrap metal. Founded as an auto repair shop in 1980, the company eventually diversified its offerings and expanded into...
The case is set in 2014 in Indonesia, with the leaders of a once strong national bank – Bank Negara Indonesia (BNI) - facing the challenge of transformation amidst a volatile and uncertain business environment. With growing competition and the rapid economic growth of the nation, the bank...
This case won the Inclusive Business Models category at the EFMD Case Writing Competition 2016.
More details here.
This case is set in January 2015 and follows Future for Children (FFC), a poverty eradication charity initiated by Swiss banker, Daniel Elber, in Muntigunung, Bali (Indonesia). FFC...
Founded in the mid-90s, Shanghai Tang stores were initially set up as an unusual emporium offering memorabilia and vibrant, colourful clothing inspired by 1920s-era Shanghai fashion. Targeted towards western tourists, the original offerings were not scalable enough for sustainable growth,...
The case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park...
The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses.
Tagit is a Singapore-based...
