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Steady Leadership in Choppy Seas: An Asian Maritime Perspective


Set in March 2015, the case begins when the Baltic Dry Index (BDI), an economic indicator of the average price to ship raw materials, hits an all-time low. Khalid Hashim, Managing Director of Bangkok-based Precious Shipping Public Company Limited (PSL) is now tasked with navigating the company through economic uncertainty. In the past, PSL, has weathered similar volatility characteristic of the cyclical nature of the shipping industry. Though it was able to survive some of the biggest downturns in the market, most notably the Asian Financial Crisis of 1997 and the Global Financial Crisis of 2008, is it poised to sail through the next downturn?

This case can be used as a tool for discussion regarding issues of decision-making, organisational culture, and succession planning as it pertains to business continuity. The case could also be used for more specific discussions on crisis management or maritime strategy. It is a relatively broad case that is designed for use in organisational behaviour or human resources courses at undergraduate, postgraduate, or executive level.

Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.


SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:

·       The Case (SMU-16-0005)

·       Teaching Note (SMU-16-0005TN)

For purchase of the case and supplementary materials via The Case Centre, please access the following links:

·       The Case (SMU-16-0005)

·       Teaching Note (SMU-16-0005TN)


Published Date

21 Apr 2016


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