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Cases by Stephen Wyatt

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Shanghai Tang, China’s First Luxury Brand: From Nostalgic to Chinese Contemporary Chic

by Stephen Wyatt, Christopher Dula
Discipline:
Strategy, Marketing
Founded in the mid-90s, Shanghai Tang stores were initially set up as an unusual emporium offering memorabilia and vibrant, colourful clothing inspired by 1920s-era Shanghai fashion. Targeted towards western tourists, the original offerings were not scalable enough for sustainable growth,...
S$6.00

The Hour Glass Company: The March of Time

by Stephen Wyatt, Adina Wong
Discipline:
Strategy
The Hour Glass (THG) is a multi-brand luxury watch retailer, founded in 1979 by Henry and Jannie Tay in Singapore. The store was one-of-a-kind when it was founded, positioning luxury watches as upmarket collectors’ items or for investments. This strategy proved to be a resounding success. By 1988,...
S$6.00

Asia Pacific Breweries: A Big Gulp for Heineken?

by Stephen Wyatt, Sarita Mathur
Discipline:
Strategy
This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global...
S$6.00

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