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Cases tagged with Strategy

Displaying 71 - 80 of 88 results

The Hour Glass Company: The March of Time

Discipline:
The Hour Glass (THG) is a multi-brand luxury watch retailer, founded in 1979 by Henry and Jannie Tay in Singapore. The store was one-of-a-kind when it was founded, positioning luxury watches as upmarket collectors’ items or for investments. This strategy proved to be a resounding success. By 1988,...
S$6.00

The Shangri-La Bosphorus Hotel: Extending the Famed Shangri-La Hospitality to Turkey

Discipline:
The case is set in May 11, 2013, when the Shangri-La Bosphorus Hotel in Istanbul is inaugurated. The Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and globally regarded as one of the finest hotel ownership and management companies in the world. The group...
S$6.00

Actis: Private Equity Investments in a Capricious Market

Discipline:
This case is set in September 2008, and begins with Joseph Li, the investment principal of Actis in China, a global private equity firm, preparing to present an investment proposal for 7 Days Inn, the fourth largest budget hotel chain in China, to the Investment Committee (IC). Just a day before...
S$6.00

Asia Pacific Breweries: A Big Gulp for Heineken?

Discipline:
This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global...
S$6.00

Traphaco: Choices for the Future

Discipline:
This case describes the traditional medicine market in Vietnam, with a particular focus on Traphaco, the largest traditional medicine manufacturer in the country. In 2013 the company is performing well, but its general director is concerned about adjusting to, and taking advantage of, changes in...
S$6.00

The Daily Times in Changing Times: The Hong Kong Daily Times

This multi-part case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges threatened by the Internet. Part A of the case provides the context and outlines the challenges faced by the newspaper: high production costs, mixed results with a new...
S$6.00

GVK EMRI: Social Entrepreneurship and Innovation in Emergency Medical Response

SEMRI is the first not-for-profit public private partnership (PPP) arrangement in the healthcare sector in India. From its modest beginnings of providing emergency response services with 15 ambulances in a single city, EMRI grew its operations across 8 states to 1,550 ambulances serving 366 million...
S$6.00

“Way Smarter”: Valuair In The Budget Airline Industry

Discipline:
This case won the Emerald and SMU Case Competition 2013.

In 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore’s first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to...
S$6.00

Brewing the Perfect Blend: Starbucks Enters India

Discipline:
In January 2012, Starbucks enters into a 50:50 joint venture with Tata Global Beverages Limited (TGBL), under which Starbucks will own and operate outlet stores in Mumbai. TGBL has a strong reputation and presence throughout the entire coffee production chain — growing, roasting and trading — that...
S$6.00

Sentosa: Asia’s Favourite Playground

This is a three-part case series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case A — marketing / analytics; Case B — IT solution design; Case (C) — long-term strategy.
In this case series, Esther Wong, deputy director of solutions technology, is tasked with boosting...
S$6.00

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