This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability, by using the example of Lipton Tea in Turkey. In November 2010, Unilever launches the ambitious “Unilever Sustainable Living Plan”, committing to...
In July 2010, Sujit Patil, head of corporate communications for Mumbai-based Tata Chemicals Limited (TCL) has to develop a company branding strategy after a series of acquisitions. TCL has acquired several of the top producers in the soda ash business, making it a commanding player in the global...
This case is set in September 2007 and revolves around Parag Gadre – the head of sales and marketing at Tata Chemicals Limited (TCL) – wondering how he can best boost the market share of Tata Salt, one of the flagship products of TCL. The dilemma is particularly interesting, as Tata Salt has been...
This case describes the experiences of employees participating in a corporate mindfulness-training programme. The training programme takes place at the Risk Management Services group of If Insurance, a leading insurance company in the Nordic region. As defined for the training programme, “...
As Shawn Warren, head of biscuits at Kraft for Asia Pacific, surveys the China market for Oreos in late 2005, he realises that changes need to be made, and fast. Oreo was first launched in China in 1996, but sales have been flat as the rest of China has been setting record growth in the biscuit...
A Singapore-based non-profit organisation is in need of a strategic turnaround. The Hospice Care Association (HCA) finds itself in a critical financial situation following funding changes from the Singapore government. Additionally, staff response to changes in operations has been severe and...
This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive director of Food Empire Holdings Ltd, in the aftermath of the Asian economic crisis in 1998 and also...
Alex Zheng, co-chairman and CEO of 7 Days Inn, the second largest economy hotel chain in China, ponders over possible growth strategies for his company. Since its inception in 2005, 7 Days Inn had grown from a fledgling start-up to a leading budget hotel chain. In late 2009, despite the uncertain...
