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Displaying 11 - 20 of 227 results

Toblerone Pricing at Airport Duty-Free Shops

by Nirmalya Kumar, Lipika Bhattacharya
Discipline:
Marketing
Special purchase by BITSoM till 20 October 2023.
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S$6.00

Food from the Heart’s Digital Transformation Journey: Change Strategy and Leadership

by Heli Wang, Millie Su, Caroline Lim
Discipline:
Social Enterprise
Established in 2003 with 120 volunteers, Food from the Heart (FFTH) is a Singapore-based charity organisation founded to alleviate hunger by providing reliable, consistent, and sustainable food support to the less fortunate through food distribution programmes.
FFTH’s digital transformation journey...
S$6.00

State Property Jewellery: Going for Gold with a Search Engine Optimisation (SEO) Strategy

by Ernst C. Osinga, CW Chan
Discipline:
Search engine marketing
Afzal Imram, co-founder of State Property, a fine jewellery retailer rooted in Singapore, had achieved a lot. Numerous celebrities, including Michelle Obama, Lady Gaga, Nicole Kidman, and Emilia Clarke, had worn State Property’s products. A second brick-and-mortar store had been opened in Singapore...
S$6.00

JUMBO Group: Transformation Recipe for Building and Scaling a Smart F&B Business

by Geng Xuesong, Andrew Chin, Thomas Lim
Discipline:
Digital Transformation
It has been a bumpy few years since 2020 for JUMBO Group CEO and Executive Director Ang Kiam Meng. JUMBO Group, like many other firms in the food and beverage (F&B) industry, faced significant challenges during the COVID-19 pandemic from 2020 to 2022. Prior to the pandemic, it had established...
S$6.00

Banyan Tree Group: Sustainability through Shared Value

by Heli Wang, Cubie Lau, Lipika Bhattacharya
Discipline:
Strategy
In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and...
S$6.00

DBS Bank: A Tech Company Going All in on AI

by Steven Miller, Thomas H. Davenport, Lipika Bhattacharya
Discipline:
Strategy
The case is set in April 2023, soon after DBS Bank Limited (DBS) reported a 20% net profit growth of US$6.02 billion. The bank’s CEO Piyush Gupta had attributed this growth to the company’s continuing digital transformation journey that had started more than a decade ago. Central to this journey...
S$6.00

EyRIS: AI for Eye-Disease Screening

by Steven Miller, David Gomulya, Mahima Rao-Kachroo
Discipline:
AI and machine learning
Formed in 2018, EyRIS was the brainchild of a long-term collaboration across healthcare researchers and practitioners, and computer scientists. EyRIS was launched to commercialise and sell an AI-driven algorithm called SELENA+ that analysed retinal images to screen for diabetes-related eye diseases...
S$6.00

Blazing a Trail in the Charity Sector: Singapore’s Metta Welfare Association Raises Funds by Selling NFTs

by Lo Siaw Ling, Graham Ng, Thomas Lim
Discipline:
Digital Transformation
Singapore-based Metta Welfare Association (Metta) had been keenly aware of the need to digitalise, and had taken steps to do so under the leadership of Felicia Wee, the Deputy Executive Director. With the coaching of its partners – NFT Ventures and Mega X World – Metta decided to embark on the sale...
S$6.00

A Whistleblower’s Dilemma in the House of Wirecard (A) and (B)

by Abhijeet Vadera, Cheah Sin Mei, Mahima Rao-Kachroo
Discipline:
Business and society
The two-part case follows the story of Pav Gill, the whistleblower who helped uncover one of Europe’s largest corporate frauds at Wirecard, the German fintech that went bankrupt in 2020.
Founded in 1999, Wirecard grew from an inconspicuous company to a listed firm on the blue-chip DAX, Germany’s...
S$6.00

Gong Cha’s Return to Singapore: Rebuilding a Popular Bubble Tea Franchise

by Seshan Ramaswami, Josephine Tan, Thomas Lim
Discipline:
Marketing
The case describes the relaunch of the popular bubble tea franchise Gong Cha in Singapore in December 2017. This was seven months after its 80 outlets were converted, within a week, into a new chain named LiHO TEA by the former Gong Cha franchisee. Kang Puay Seng, the new franchisee, had the...

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