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Cases for Undergraduate

Displaying 51 - 60 of 419 results

No Longer Left on the Shelf: How Savour! Made Yet-to-be-Sold F&B Products an Attractive Proposition

Discipline:
Singapore-based tech social enterprise Savour! seeks to make procurement smoother and more productive by linking up suppliers like merchants with less commercially-oriented procurers such as non-profit organisations and school clubs via its B2B e-commerce platform and app. It originally focused on...
S$6.00

Amazon Vs Walmart: Clash of Business Models

Discipline:
Set in 2021, this case describes how Amazon and Walmart have been two of the most successful retailers in history and are responsible for changing the rules of the game in the retail industry in the US. Over the years, the two firms had perfected contrasting business models to enable their...
S$6.00

IPI: Championing Enterprise Innovation in Singapore

Discipline:
In 2021, IPI celebrated its tenth anniversary since its inception as a public-funded innovation intermediary in Singapore, a city-state with a strong focus on innovation as an economic growth strategy. Among the many initiatives promoted by the government agencies is open innovation — an approach...
S$6.00

Building the Keppel Seghers Tuas WTE Plant to Support Sustainable Waste Management

Shantanu Bhattacharya, Professor of Operations Management at Singapore Management University (SMU), observed how waste in Singapore was incinerated before it was poured into the country’s only landfill. The government wanted to maximise the country’s limited land resources by using waste-to-energy...
S$6.00

Ant Group backed MYbank: People, Planet, Profit in Rural China

Discipline:
This case talks about the 3P (People, Planet, Profit) strategies of Ant Group backed MYbank, which was established as an online bank in China, as part of Alibaba’s ecosystem, with the vision of providing inclusive finance services to SMEs and farmers in rural China.
In April 2022, however, the...
S$6.00

S4Capital: Disrupting the Advertising Industry

Discipline:
Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business model to meet the industry’s growing demand for agility, digital prowess, flexibility, and efficiency, better than the traditional, analogue,...
S$6.00

3M: Rethinking Regionalisation to Adapt to Supply Chain Disruptions

Discipline:
Set in April 2022, this case delves into supply chain disruptions faced by 3M in and after the Covid-19 pandemic, and the strategies used by the company to cope with the challenges. The case begins by tracing the history of 3M as an ‘Innovation Machine’, and its internationalization strategy in its...
S$6.00

Building a Global Omni-channel Commerce Ecosystem: The Shopify Story

Discipline:
The case describes Shopify’s journey from a small online store to a global technology company with an ecosystem of partners that comprised of tens of thousands of developers and partners.
From the inception of the company, Shopify’s competitive advantage had come from being merchant obsessed....
S$6.00

From Broadcaster to National Media Network: Tracing Mediacorp’s Evolution to a Transmedia Ecosystem

Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen...
S$6.00

OneMotoring: Driving the Digital Transformation of Vehicle Services in Singapore

The OneMotoring portal is a one-stop gateway to vehicle-related services and an integral resource for the motoring community in Singapore. From real-time traffic updates to renewing road tax, paying transport-related fees, and supporting the entire lifecycle of vehicle ownership, the portal offers...
S$6.00

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