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Cases for Undergraduate

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Urban Manufacturing: When Manufacturing in the City Adds Value

by Shantanu Bhattacharya, Lieven Demeester, Arnoud De Meyer
Discipline:
Economics
This case on urban manufacturing contains five ‘caselets’, nested as exhibits, that highlights the positive impact of urban manufacturing and analyses the value it creates for various stakeholders (i.e., customers, employees, ecosystem partners, and urban communities). The prognosis is that a...
S$6.00

Daung Capital: Managing the Credit Risk Challenges of Microfinance in Myanmar

by Gary Pan, Benjamin Lee, Lipika Bhattacharya
Discipline:
Finance
In September 2019, Daung Capital (Daung), a microfinance institution (MFI) in Myanmar, was preparing to launch a new loan product for farmers which entailed a lump sum repayment instead of monthly repayments like its other products. Leon Qiu, the co-founder of Daung, wondered how he could implement...
S$6.00

ProGlove Smart Gloves: Let’s Save Four Million Dollars A Day!

by Wee Kwan Eng, Holly Ott, Cheah Sin Mei
Discipline:
Operations and Supply Chain Management
In 2014, ProGlove emerged the third-place winner in Intel’s “Make It Wearable Challenge”. The ProGlove team of four who had met at the Technical University of Munich in Bavaria, Germany, had submitted the idea of a “smart glove,” which was a barcode scanner, motion detector, and RFID reader...
S$6.00

Project Management at Kuehchic Desserts: Refreshing A Traditional Business

by Arnoud De Meyer
Discipline:
Business management
In February 2022, Daryl Lim, founder of Kuehchic Desserts, created his own recipes for kueh, bite-sized cakes local to Singapore, that are healthier and more appealing to modern tastes. Together with his friends, Sharon Tan and Shiva Kumar, he set up the business and worked out a strategy for the...
S$6.00

CALISTA: Enhancing Digital Trade Infrastructure with Value-Added Services

by Shantanu Bhattacharya, Lakshmi Appasamy
Discipline:
Global supply chain management
Set in June 2021, the case documents the evolution and outcomes of CALISTA, a trade facilitation platform launched by Global eTrade Services (GeTS), Singapore, in 2018. With an affordable subscription model, CALISTA aided smooth trade flow by enabling single window management of the compliance,...
S$6.00

FoodXervices Inc: Recasting the Image of a Traditional SME through Digital Transformation

by Gary Pan, Benjamin Lee, Lakshmi Appasamy
Discipline:
Digital Transformation
Set in September 2021, the case traces the digital transformation of FoodXervices Inc, a Singapore SME operating in the food distribution industry. The case essays the challenges faced by Nichol as a leader helming the digital transformation and how the transformation helped the company redefine...
S$6.00

Enhancing the Sustainability DNA of Singapore’s Gardens by the Bay through Induction Training

by Thomas Menkhoff, Kevin Cheong
Discipline:
Employee Training
As Singapore’s national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase innovative sustainability initiatives to visitors. As it embarked on the next phase of its sustainability journey, GB sought to enhance its...
S$6.00

Hai Sia Seafood: A Traditional Business’s Journey of Innovation and Digitisation

by Gary Pan, Benjamin Lee, Sheetal Mittal
Discipline:
General Management
Set in May 2021, this case describes the journey of transformation Hai Sia Seafood (Hai Sia), a Singapore-based seafood company, embarked upon five years earlier.
Hai Sia, a family business established forty-five years earlier, supplied high quality, fresh, and processed seafood at competitive...
S$6.00

Succession at Taiwan’s Hop Lion Feather Works: Not Leaving It to Chance

by Tan Wee Liang, Cheah Sin Mei, Chung Hsi-Mei
Discipline:
Family businesses
Many Chinese family businesses are facing a succession crisis due to the lack of succession planning. Contrary to this finding, Chen Koon-yaw, the fourth-generation owner of the Hop Lion Feather Works Corporation, had planned early and handed the leadership role over to the next generation well...
S$6.00

Inn or Out: Yield Management in Hotels – Simulation Game

by Marcus Ang, Lipika Bhattacharya, Bernie Koh
Discipline:
Strategy
This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel bookings for consumers who want to book hotel rooms at the InnorOut hotel. Students are encouraged to accept the bookings based on the...
S$6.00

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