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Cases for Undergraduate

Displaying 81 - 90 of 419 results

Pinduoduo: Raising An 824 Million-Strong E-Commerce Empire Under Six Years

by Kapil Tuli, Wee-Kiat Lim
Discipline:
Marketing
At 824 million, Pinduoduo had the most customers in global e-commerce as of March 2021. It had also expanded aggressively into grocery shopping with Duo Duo Grocery, riding on the demands that emerged during the COVID-19 pandemic, and set its sights on becoming the world’s grocer. Despite its...
S$6.00

Digital Product Management under Extreme Uncertainty: The Singapore TraceTogether Story for COVID-19 Contact Tracing

by Wong Yuet Nan, Steven Miller, Cheah Sin Mei, Jovina Ang
Discipline:
Digital Strategy
This case depicts Singapore’s TraceTogether (TT) story, beginning in early 2020 when COVID-19 was spreading globally with ravaging effects. TT was the world’s first national application of a digital contact-tracing tool. Remarkably, the initial version of TT was developed and launched in just eight...
S$6.00

NLT Fibre Broadband: Unlocking the RAB Model in Telecom

by Archan Misra, Lipika Bhattacharya, Flocy Joseph
Discipline:
Strategy
It was April 2021, and Widjaja Suki, Director of Business Development at NetLink Trust (NLT), was contemplating on his firm’s future growth and revenue prospects.
NLT was the sole broadband fibre infrastructure provider in Singapore for the residential segment, and had played a key role in the...
S$6.00

Getting the Next Swipe: Improving Customer Loyalty for OCBC Bank Credit Cards

by Marcus Ang, Chen Yongchang, S. Pinar Darendeli
Discipline:
Statistical Analysis
This case is set in 2020. In the latest credit cards sub-sector report from the Customer Satisfaction Index of Singapore (CSISG) survey by the Institute of Service Excellence (ISE) at the Singapore Management University, OCBC Bank’s credit card business was ranked last again in terms of customer...
S$6.00

Neeuro: Revolutionising Digital Therapeutics through Open Innovation

by Pascale Crama, Christopher Dula, Chon Phung Lim, Cintia Kulzer Sacilotto
Discipline:
Innovation
The case begins in January 2016. Alvin Chan, CEO of Neeuro, reflects on the company’s three-year journey to bring their proprietary wearable technology EEG (electroencephalography) headband to market. The headband was meant for use alongside Neeuro’s mobile applications to improve the brain health...
S$6.00

Openspace Ventures: Sustainable Venture Capital

by Matthew Dearth, Melvyn Teo
Discipline:
Finance and investing
The case describes a successful Singapore-based venture capital (VC) firm, Openspace Ventures, and its decision to incorporate elements of sustainable investing throughout its business. Similar to many early-stage investors, Openspace’s early returns were driven by portfolio companies with a...
S$6.00

Robowealth: Bringing Investment Opportunities to the Masses

by Chiraphol New Chiyachantana, David K. Ding, Pattarawan Prasarnphanich, CW Chan
Discipline:
Investment management services
Chonladet Khemarattana, CEO of Robowealth Group, an investment advisory company, wanted to disrupt the traditional investment advisory industry in Thailand by promoting greater financial inclusion. He founded a financial technology (FinTech) start-up, Robowealth, that could provide investment...
S$6.00

Stock-up vs Stock-out: The Inventory Management Dilemma at a Mobile Clinic

by Alan W. Zeller, Wee Kwan Eng, Cheah Sin Mei
Discipline:
Operations and Supply Chain Management
The case illustrates the inventory management dilemma at The Star Clinic, a mobile medical clinic. The resident doctor at the clinic prefers commonly prescribed medicines, in particular Panadol, a brand of paracetamol (a pain relief drug), to be well stocked whereas the procurement manager seeks to...
S$6.00

Innovating Coatings at Nipo International

by Pascale Crama, Chon Phung Lim, Cintia Kulzer Sacilotto, Jovina Ang
Discipline:
Open innovation
This case study is set in November 2021. It describes how Amanda Khoo, Director of Nipo International (Nipo), had been exploring ways to innovate and expand the company’s core product that was bitumen-based coatings.
Khoo had led Nipo to embark on its innovation journey for more than 20 years. In...
S$6.00

Bank of Singapore’s EAM Business: Standing Tall Against Competition

by T. Mandy Tham, Esther Kong, Juliana Koh
Discipline:
Finance and investing
Officially launched on January 29, 2010, Bank of Singapore had grown rapidly in reputation and assets under management (AUM) over a short span of 11 years to become one of the fastest growing private banks in Asia. As of June 30, 2021, its AUM stood at US$125 billion.
With the growth of family...
S$6.00

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