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Cases for Undergraduate

Displaying 91 - 100 of 419 results

NIO: Battling Tesla with Battery as a Service

by Shantanu Bhattacharya, Lipika Bhattacharya
Discipline:
Strategy
Chinese electric vehicle (EV) company NIO had launched Battery as a Service (BaaS), in a competitive bid to reduce vehicle price and make its products more attractive to its consumers. By 2021, almost 40% of its consumer base had switched to using BaaS, and NIO had plans to expand its BaaS services...
S$6.00

LGB Bank: Composite Microservices in a Large Global Bank

by Alan Megargel, Christopher M. Poskitt
Discipline:
Information systems
This case study is organised into four parts (A through D), meant to be read and discussed progressively. Jane Blanston, a newly hired Enterprise Architect at LGB Bank, had developed over her career a specialisation in Service-Oriented Architecture (SOA). Prior to joining LGB, she had recent...
S$6.00

Duolingo: Play, Not Pay, to Learn Languages

by Kenneth Goh, Cheah Sin Mei
Discipline:
Strategy
In July 2021, Duolingo became one of the few mission-driven education-technology companies to list on the Nasdaq Stock Exchange in the US. Founded in 2011 by Luis von Ahn, a Carnegie Mellon professor from Guatemala, and his doctoral student, Severin Hacker, the start-up was born with a social...
S$6.00

Creating a Representative Voice: The Association of Independent Wealth Managers (AIWM) In Singapore

by T. Mandy Tham, Esther Kong, Juliana Koh
Discipline:
Finance and investing
Set in 2020, this case focuses on the strategic roles of the Association of Independent Wealth Managers (AIWM), as an industry advocate of the independent asset managers (IAMs) in Singapore. This case is motivated by two observations: first, the rapid growth of the IAM sector in Singapore, and...
S$6.00

Developing the DfMA Ecosystem in Singapore’s Construction Industry

by Arnoud De Meyer, Sheetal Mittal
Discipline:
General Management
Set in 2019, this case describes the challenges faced in the adoption of DfMA (Design for manufacturing and assembly) concept by Singapore’s construction industry. Use of DfMA increased productivity manifold, requiring less time for completion and less manpower, in addition to providing a safer and...
S$6.00

Popular Bookstore: Evolving into an Omni-Channel Retailer

by Geoffrey da Silva, CW Chan
Discipline:
Competitive Strategy
In 2020, amid the coronavirus pandemic, Chou Cheng Ngok, CEO of Popular Holdings Limited, a local multiproduct bookstore in Singapore, wanted to develop an omni-channel retail strategy to make up for the loss of foot traffic at the store. The book industry was already changing rapidly due to...

Honestbee: Adding a Brick and Mortar Store to its Online Business

by Tan Wee Liang, David Gomulya, CW Chan
Discipline:
Competitive Strategy
In January 2019, Raymond Holmes, head of the Singapore Association of Chief Marketing Officers (CMO), an informal roundtable of CMOs from multinational corporations, went to explore Habitat, a hi-tech grocery store by Honestbee, a food and grocery delivery company. The advent of e-commerce allowed...
S$6.00

Driving Successful Ageing in Singapore

by Ma Kheng Min, Jovina Ang, Sheetal Mittal
Discipline:
Age and generational issues
This case study is set in July 2021. It describes the ageing landscape in Singapore including the policies that have been developed to address Singapore’s rapidly ageing population and features the stories of two seniors.
Since the 1980s, the Singapore Government had been developing plans and...
S$6.00

g&m: Digital Transformation of an Insurance Agency

by Gary Pan, Lipika Bhattacharya, Benjamin Lee
Discipline:
Digital Transformation
Analysts have often compared Digital Transformation to an iceberg and a company embarking on it to a ship trying to manoeuvre the iceberg. Some facets of the transformation are easily visible, while others are under the water and difficult to identify and manage. Douglas Chia, Managing Director of...
S$6.00

HP Wealth Management: Pioneering External Asset Management in Singapore

by T. Mandy Tham, Esther Kong, Juliana Koh
Discipline:
Finance and investing
This case focuses on the growth journey of HP Wealth Management (HPWM), an early pioneer in the external asset manager (EAM) sector in Singapore. This case is motivated by two observations: (1) the inception of HPWM during a time of crisis when confidence in financial institutions was lost, and (2...
S$6.00

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