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Cases for Undergraduate

Displaying 101 - 110 of 419 results

Tackling Customer Pain Points One by One: How TranSwap Converted Banking Diehards

by Tan Wee Liang, Neo Kok Beng, Thomas Lim
Discipline:
Start-ups
Fintech company TranSwap Pte Ltd was set up in Singapore by CEO Benjamin Wong and COO Lim Kien Leong to address customers’ bugbears when carrying out overseas money transfers. It began operating in 2017 and has since evolved to include products such as global payment and collections and multi-...
S$6.00

Sinwattana: Raising Capital through Crowdfunding

by Chiraphol New Chiyachantana, Pattarawan Prasarnphanich, CW Chan
Discipline:
Crowdfunding
In January 2021, Kwek Hong Sin, a Singaporean, attended a crowdfunding roadshow. She had been captivated by Thailand’s retail environment and founded the crowdfunding platform Sinwattana in 2012 to help Thai businesses, particularly SMEs, raise capital. SMEs constituted over 99% of all enterprises...
S$6.00

The Rise and Demise of Airbus A380

by Geng Xuesong, Lipika Bhattacharya
Discipline:
Strategy
Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The development of the A380 had been motivated by two key factors – the projected market trend of increased hub-and-spoke travel and the success of...
S$6.00

Kino Biotech and Kinofy: Shifting from “I” to “We”

by Yong Hsin Ning, Geng Xuesong, Wee-Kiat Lim
Discipline:
Entrepreneurship
Set in early 2021, this case is about Kino Biotech, a Singapore-based company producing health and beauty products, most notably its flagship brand, Kinohimitsu. Its operations and distribution have expanded globally, especially to Malaysia, Indonesia, and China. In April 2018, Kino Biotech...
S$6.00

InfraCo Asia: Bringing Wireless Broadband to Indonesia’s Rural Regions

by Ijlal Naqvi, Thomas Lim, Flocy Joseph
Discipline:
Infrastructure and Urban Development
In November 2020, infrastructure investment and development company InfraCo Asia Pte Ltd, investment management firm Gemcorp Capital, and Finnish development financier Finnfund’s OP Finnfund Global Impact Fund I jointly financed the Indonesia Rural Wireless Broadband (IRWB) project through a senior...
S$6.00

Suu Balm: From Lead User Innovation to Rapid Growth

by Pascale Crama, Lipika Bhattacharya, Chon Phung Lim, Cintia Kulzer Sacilotto
Discipline:
Entrepreneurship and Innovation
This case is set in 2020 and talks about a start-up pharmaceutical marketing company - Good Pharma – based in Singapore. One of the first products the firm had embarked on marketing was Suu Balm, a cream for dry and eczema-prone skin, which had been formulated by a lead user - Dr Tey Hong Liang (Dr...
S$6.00

Alibaba Cainiao’s Smart Green Logistics Strategy: Good for the Earth, Good for the Business

by Liang Hao, Cheah Sin Mei
Discipline:
Strategy
In November 2020, after the world’s largest online shopping festival, also known as Singles’ Day or “11.11 Global Shopping Festival” in China ended on a high note, the express delivery industry was again confronted with issues of burgeoning packaging waste and increasing carbon footprint from...
S$6.00

One Room at a Time: SensorFlow’s Sustainable Energy Management System for the Hospitality Industry

by Reddi Rayalu Kotha, Lakshmi Appasamy
Discipline:
Innovation
Set in June 2020 in the midst of the COVID-19 pandemic, the case traces the evolution of SensorFlow, an early-stage start-up offering an IoT-powered Energy Management Solution (EMS) to the hospitality sector in Southeast Asia. It documents the founding story and illustrates how the founders,...
S$6.00

Federated Hermes – Improving ESG Through Active Engagement with Portfolio Companies

by Kenneth Goh, Jovina Ang
Discipline:
Sustainable business practices
This case study is set in May 2021. It describes how Sarah Lee, Director of Engagement at Federated Hermes (FH) has been engaging with Ruby Goods (Ruby), a consumer goods company that operates in Asia, Europe, Latin America and the United States, to reduce greenhouse gas (GHG) emissions in its...
S$6.00

Yung Kee: Resolving Corporate Governance Troubles in a Hong Kong-based Family Business

by Holly Yang, Rencheng Wang, Wee-Kiat Lim
Discipline:
Business management
This case describes the trials and tribulations that tested Yung Kee Restaurant, a Chinese roast goose restaurant in Hong Kong. The former Michelin-star eatery, founded by Kam Shui-fai, received several other accolades, including recognition by Fortune magazine as one of the world’s best...
S$6.00

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