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Cases by Doreen Kum

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Tiger Balm: The Future of a Heritage

Discipline:
The case is set in January 2014, and discusses the challenge facing A K Han, the Executive Director of Haw Par Holdings on Tiger Balm, the key brand in the Group’s healthcare business. Tiger Balm, an almost century-old herbal topical ointment, was a popular analgesic in Asia. Aggressive brand...
S$6.00

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