It is June 2019, and Lillian Lim of Mackor Consultancy, a third-party consultancy in Singapore, is at the newest warehouse of her client, KYY Group, a major third-party logistics provider. Headquartered in Singapore, KYY’s business activities span Asia.
In 2013, the company started construction of a US$200 million logistics hub. With two million square feet of warehouse space and a million square feet of office space, it would house the KYY Group’s headquarters, as well as its research and warehousing facilities. The new logistics hub was due to open in late 2019, and would comprise the latest supply-chain and logistics automation technology.
Lim’s company was hired to do a study on the improvements that could be made to increase the profitability of KYY’s warehouse operations at the hub. To do this, she needs to understand the expected pattern of supply and demand for goods at the warehouse, and the current process of storage and retrieval of inventory. She has to make a presentation on her preliminary findings in two weeks’ time to KYY Group’s senior management.
The case reinforces the students’ skills in data processing, mathematical modelling, and numerical computation. After completing the student assignment questions, the students will be able to form a model based on the problem description and given data; build a linear programming model (LP) to solve an operations problem in a warehouse and evaluate its solutions using the data; and perform sensitivity analysis on the parameters of the system.
Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email cmpshop [at] smu.edu.sg with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.
Download Information
SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:
· Teaching Note (SMU-19-0045TN)
· Supplementary Material 1 (SMU-19-0045 S1)
· Supplementary Material 2 (SMU-19-0045 S2)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
· Teaching Note (SMU-19-0045TN)
· Supplementary Material 1 (SMU-19-0045 S1)
· Supplementary Material 2 (SMU-19-0045 S2)
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
· Teaching Note (SMU-19-0045TN)
· Supplementary Material 1 (SMU-19-0045 S1)
SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:
· Teaching Note (SMU-19-0045TN)
· Supplementary Material 1 (SMU-19-0045 S1)
· Supplementary Material 2 (SMU-19-0045 S2)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
· Teaching Note (SMU-19-0045TN)
· Supplementary Material 1 (SMU-19-0045 S1)
· Supplementary Material 2 (SMU-19-0045 S2)
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
· Teaching Note (SMU-19-0045TN)
· Supplementary Material 1 (SMU-19-0045 S1)
(Please note you are purchasing the case only.)
Looking for something?
