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Cases for Undergraduate

Displaying 241 - 250 of 419 results

Zalora: Dressing Up the Mobile App to Engage Customers

by Srinivas K. Reddy, Sandeep R. Chandukala, Sarita Mathur
Discipline:
Marketing, Brand Strategy
This case looks at the challenges of managing a multi-channel marketing model. Specifically, it focuses on the significance, performance and value proposition of the mobile app platform in relation to the desktop and mobile web channels. In March 2013, Zalora, a leading online fashion retailer in...
S$6.00

Fullerton Myanmar: Delivering Financial Inclusion Through Social Impact and Technology

by Howard Thomas, Miguel Angel Soriano
Discipline:
Strategy, Financing, Financial strategy, Finance, Entrepreneurial finance
This case is set in 2017, three years after Fullerton Myanmar (FFMCL), a microfinance institution (MFI) in Myanmar, was founded by Fullerton Financial Holdings, a Singapore-based firm that invests and operates financial institutions in Asian emerging markets. Since its inception, FFMCL has been...
S$6.00

Yangon Bakehouse: A Social Enterprise in Myanmar

by Howard Thomas, Sheetal Mittal
Discipline:
Social Enterprise and Ethics, Social Enterprise
Based in 2017, the case describes the entrepreneurial journey of a social enterprise (SE), Yangon Bakehouse (YBH), in Myanmar. Established in 2012, YBH’s primary objective was to address the socio-economic development issues of disadvantaged women in Myanmar. The enterprise was based on a self-...
S$6.00

SingHealth: Winning the War Against Diabetes

by Markus Karner, Katharina Lange, Adina Wong
Discipline:
General Management, Cross-functional management
It was April 2017, and Dr Bee Yong Mong, Head of SingHealth Duke-NUS Diabetes Centre (diabetes SDDC), was deeply entrenched in fighting the war against diabetes in Singapore. The diabetes SDDC was formed in February 2015 and was housed at the Diabetes and Metabolism Centre (DMC) located at the...
S$6.00

Tiffany & Co: Omni-Channel Strategy for the Asian Luxury Consumer

by Srinivas K. Reddy, Geoffrey da Silva, Sheetal Mittal
Discipline:
Marketing, Internet Marketing
Based in 2016, this case presents the dilemma faced by Tiffany & Co. (Tiffany), the luxury jewellery and specialty retailer, about embarking upon an omni-channel retail (OCR) strategy.
Although Tiffany had a strong social media presence globally, it offered e-commerce solutions only in a few...
S$6.00

Using Data Analytics to Manage Bed Capacity at LCX Hospital

by Marcus Ang, Sean Lam Shao Wei
Discipline:
Operations Management
The operational management of allocating beds to patients is a challenging task, and an important component of a hospital’s processes. Given the lean bed capacity that LCX hospital had experienced in the past few months, John Teo, the director of the Bed Management Unit (BMU), and Doe Claris, the...
S$6.00

Paris Baguette: Quintessentially French with Love from Korea

by Jin K. Han, Sheetal Mittal, Havovi Joshi, Yong Seok Sohn
Discipline:
Marketing, International Marketing
This case is set in February 2016, when Paris Baguette (PB) has just been declared the winner at the, touted as the most prestigious baking competition in the world held each year in Paris.PB had started operations in 1945 with a small bakery in North Korea. By 2014, it boasted of 3,200 outlets in...
S$6.00

From Heart to Hands: Facilitating Employment for Persons with Intellectual Disabilities at MINDS (A) and (B)

by Jonathan Chang, Adina Wong, Lakshmi Appasamy
Discipline:
Social Enterprise and Ethics, Social Enterprise
Part A of the case, set in January 2017, delves into the concerns of Jeff Kwan, Director of Social Enterprises and Employment Development (SEED), over mission drift and talent conflict relating to the Movement for the Intellectually Disabled of Singapore (MINDS), a non-profit organisation in...
S$6.00

Sunmoon: Transforming an Asset-Heavy Legacy Business Model

by Simon JD Schillebeeckx, Sheetal Mittal
Discipline:
Growth Strategy, Competitive Strategy, Business Models
Set in 2016, this case presents the ten-year long journey undertaken by SunMoon to transform its legacy business model that had led the company to become a loss-making, cost-inefficient and debt-ridden entity in 2007.
Gary Loh, who joined the company in 2007, spearheaded the efforts to restructure...
S$6.00

Improving ComfortDelGro’s Flagging Taxi Business

by Kannan Srikanth, CW Chan
Discipline:
Strategy
Sandy Sim is a senior consultant at Future Solutions, a strategy consulting firm. She was tasked by Comfort Del Gro (CDG), a multinational land transport company, to help revive their taxi business in Singapore. Companies like Grab, a regional third-party taxi-booking app, and Uber, a global...
S$6.00

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