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Cases for Undergraduate

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The Prysmian Group: Strategy in Asia Pacific

by David Bardolet, Markus Venzin, Philip Zerrillo, CW Chan
Discipline:
Strategy
Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia & New Zealand were discussing ways of increasing business in APAC. Prysmian is seeking to make the APAC region a second home market for the group. Previously, the...
S$6.00

LGB Bank: Application Integration in a Large Global Bank

by Alan Megargel, Venky Shankararaman
Discipline:
Systems Design, Management of Information Systems
This case study is organised into five parts, meant to be read and discussed progressively. Winston Mariota, a newly hired IT Architect at LGB Bank, had developed over his career a specialisation in Enterprise Application Integration (EAI). Prior to joining LGB, Mariota had recent successes in a...
S$6.00

A Corporate Governance Breach at SingPost

by Gennaro Bernile, Havovi Joshi, Vinika D. Roa
Discipline:
Corporate Control, Accounting and Control
This case is set in May 2016, and discusses the unfolding of a corporate governance saga at Singapore Post Limited (“SingPost”), Singapore's designated Public Postal Licensee. The narrative begins in December 2015, when SingPost announces that due to an ‘administrative oversight’, it had, in an SGX...
S$6.00

Building a ‘Dream Team’: Cross-Cultural Entrepreneurship at QuikForce

by Roy Chua, Adina Wong
Discipline:
Organisational Behavior and Leadership, Leadership
It was May 2016, and Desmond Lim, CEO and co-founder of QuikForce, a moving and logistics company based in Boston, U.S., had just concluded a five-hour long meeting with his team. QuikForce had been founded to simplify the stressful moving process for both the customer and movers, by acting as an...
S$6.00

Learning How to Learn: The Story of SMU-X

by Gary Pan, Lipika Bhattacharya, Adina Wong
Discipline:
Management of Changes, General Management
In 2015, Arnoud De Meyer, President of Singapore Management University initiated SMU-X. This unique programme made experiential learning accessible to undergraduate students, allowing them to gain exposure to real life work experience that could help improve their critical thinking, analytical and...
S$6.00

The United Nations’ Oil-For-Food Programme in Iraq: Good Intentions that Went Awry?

by Clara Portela, Dileep Nair
Discipline:
Organisational Behavior and Leadership
After the Gulf War of 1991, the UN Security Council imposes economic sanctions on Iraq. To alleviate the crippling effects of the sanctions, the council establishes the Oil-for-Food programme in 1995 – allowing Iraq to sell its oil and use the revenue to buy food, medicine and other humanitarian...
S$6.00

Building the Singapore Sports Hub through a Public-Private Partnership

by Katharina Lange, CW Chan
Discipline:
Real Estate
The Singapore government wanted to develop the local sports industry and upgrade the old national stadium. Mark Rathbone, partner of global advisory firm PwC, was appointed to consult and manage the procurement issues for the project. The government decided to finance the Sports Hub through a...
S$6.00

Skyscanner: Globalising a Business Model for a One-Stop Shop Travel Portal

by Richard R. Smith, Adina Wong
Discipline:
Growth Strategy, Competitive Strategy
The case is set in May 2015 in Singapore, the regional headquarters of the UK-based travel metasearch firm, Skyscanner. After a successful launch as a start-up followed by a period of rapid expansion, the company is now facing the challenge of growth in Asia.
In 2011, Skyscanner opened its regional...
S$6.00

Student Hacking into University’s Learning Management System to Save His Grades: A Cautionary Tale

by Loo Wee Ling
Discipline:
General Management, Ethics
It was 18 February 2016 and Loo Wee Ling, Practice Associate Professor of Law at Singapore Management University, had just received a communication about a case of cheating in the School of Law where she taught. GK, a 32-year-old Russian national, was mid-way through his final year of the Doctor of...
S$6.00

Tackling Fraud and Corruption in the United Nations

by Clara Portela, Dileep Nair
Discipline:
Organisational Behavior and Leadership
It is June 2002 and Dileep Nair, Head of the Office of Internal Oversight Services (OIOS) at the UN headquarters in New York City, is responsible for fighting fraud and corruption within the UN. Nair is keenly aware that he needs additional staff and funding if he is to achieve any degree of...
S$6.00

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