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Cases by Jin K. Han

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“No More Uncle”: Asian Men’s Beauty Care in the Forefront of Gender-Neutral Marketing

by Dae Ryun Chang, Jin K. Han
Discipline:
Marketing
This descriptive case discusses an emerging global market trend and opportunity – the increasing use of beauty products by men, especially those in Asia. “No More Uncle” captures the emotional motivation behind unappealing and/or older-looking men to transform themselves. The case also looks at how...
S$6.00

Paris Baguette: Quintessentially French with Love from Korea

by Jin K. Han, Sheetal Mittal, Havovi Joshi, Yong Seok Sohn
Discipline:
Marketing, International Marketing
This case is set in February 2016, when Paris Baguette (PB) has just been declared the winner at the, touted as the most prestigious baking competition in the world held each year in Paris.PB had started operations in 1945 with a small bakery in North Korea. By 2014, it boasted of 3,200 outlets in...
S$6.00

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