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Cases by Ted Tschang

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Smile Again! Applying Design Thinking to Improve the Dental Patient’s Experience

by Reddi Rayalu Kotha, Ted Tschang, Cheah Sin Mei, Mohammed Ali Alsheheri
Discipline:
Design thinking
Set in 2019, this case illustrates a design thinking intervention programme carried out at the Elite’s Smile Specialized Medical Complex in the city of Taif in Saudi Arabia. The programme was part of a doctorate research project undertaken at the Singapore Management University.
The case...
S$6.00

MatchMove: Business Model Evolution

by Ted Tschang, Adina Wong
Discipline:
Strategy, Entrepreneurship and Innovation
In early 2009, Shailesh Naik founded MatchMove, a Singapore-based online entertainment service provider. Naik and his business partner had identified a gap in the Asian online gaming market and their vision was to plug this gap with a company-specific platform that incorporated casual gaming,...
S$6.00

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