This case won the Inclusive Business Models category at the EFMD Case Writing Competition 2014 and commended at the Emerald and SMU Case Competition 2013.
More details here.
This is a two-part case series. Case A begins in April 2010, where Sharat Verma, the brand manager for Gillette India,...
This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (‘ASR 901’). It is part of a larger strategy by Cisco headquarters to understand what could be built in the developing markets for the developing markets, as opposed to products conceived with only...
This case won the Entrepreneurship category at the EFMD Case Writing Competition 2014.
More details here.
This case follows Aditya Challa, a craft beer aficionado whose passion for good beer led him on an international quest to study the art of brewing in Scotland and eventually to Singapore,...
This is a three-part case series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case A — marketing / analytics; Case B — IT solution design; Case (C) — long-term strategy.
In this case series, Esther Wong, deputy director of solutions technology, is tasked with boosting...
In October 2011, NTUC Income, Singapore’s largest automotive insurer launches the ‘Orange Force’. It is a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders will arrive at an accident scene within minutes to assist and comfort those who...
Navigauge, a start-up company that specialises in radio market research, has developed a tool that provides high quality, accurate and location-based radio market research. This pioneering technology in radio market research is captured in a positive, albeit reserved, article in the New York Times...
This case is the first of a three-part series on Circos.com, a Singapore-based company. Circos developed a proprietary sentiment analysis tool, which can mine the vast world of online reviews available on various social media platforms to create a dashboard of usable insights for luxury hotel...
This case is a two-part series on Dunia. Case A is set in 2008, where founder CEO Rajeev Kakar has just spent 20 months setting up Dunia, a finance company in the United Arab Emirates (UAE). The enterprise originated from a partnership between his former employer, Fullerton Financial Holdings (FFH...
This case study provides insight on how HCL technologies – one of India’s largest IT companies– pulled off the world’s first ever end-to-end recruitment on Twitter. It provides a background of why HCL adopted this strategy, the internal hurdles staff had experienced to launch the campaign as well...
