This case describes the conception and development of an innovative store concept by Unilever, Thailand, and illustrates the challenges of setting up and scaling a corporate social responsibility project that involves the active participation of members of the community.
Ratchtar Karasuddhi, the...
Sunlabob Renewable Energy is a Laos-based enterprise established in 2001. For the first seven years the business was entirely focused on Laos. Initially the company provided off-grid electrification to the rural poor as an independent power producer (IPP) or by providing equipment and services to...
This case study provides insight on how HCL technologies – one of India’s largest IT companies– pulled off the world’s first ever end-to-end recruitment on Twitter. It provides a background of why HCL adopted this strategy, the internal hurdles staff had experienced to launch the campaign as well...
‘Greenpac’ – a Singapore-based company, offering green, innovative, packaging solutions to clients. Under the leadership of its founder and CEO, Susan Chong, Greenpac has positioned itself as a company that offers unique, customised solutions to its clients. It focuses mainly on design and...
In September 2010, entertainment company Massive Collective, launched its first club, Filter, in Singapore. Filter offered a mix of unique propositions not offered at other nightclubs in Singapore – cutting edge electronic dance music (“EDM”), an invite-only guest list, and a higher proportion of...
The case is set in January 2012, and begins with Kenneth Yap, the founder of Quantine Pte Ltd, strategising on an effective growth plan for his company. Quantine is a job candidate pre-screening service provider specialised in asynchronous video interviews. In the three years since its inception,...
In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and...
The case follows the foundation and growth of Social Capital Ventures Development (SCVD), a social enterprise based in Cambodia launched by Christopher Wilson and Khov Boun Chhay in 2008. The venture aims to improve the lives and conditions of disadvantaged people in developing countries, through...
This case is the first part of a two-part series on Innova Technology. Case A is set in May 2012, when Rick Tan, CEO of Innova Technology, a technology start-up company based in Singapore, is deciding a go-to-market strategy for PROTAG, a new anti-loss device. Through Bluetooth technology, this...
In order to meet increased demand for new aircraft-engine orders coming from customers in Asia, Rolls-Royce strategises and facilitates the company’s largest investment to date: the US$565 million Seletar Campus in Singapore – a 154,000 square metre site housing cutting-edge manufacturing, training...
