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Cases by Saumya Sindhwani

Displaying 1 - 5 of 5 results

Cardpe: Assessing the Market Potential in a Dynamic Payments Ecosystem in India

Set in December 2016, the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld...
S$6.00

Matrix Cellular: Tapping into Innovation to Disrupt a Regulated and Saturated Market

Set in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the...
S$6.00

Co-Founders Of The North: A Strategy Simulation Game

Co-Founders of the North is a digital multiplayer turn-based strategy game. Players take on the role of “co-founders”, so named for their joint pioneering role in constructing buildings on a set of four fantasy islands. Players must both compete and cooperate, having to balance limited resources...
S$6.00

Sisters in Solidarity: Breaking the Bondage of Marginalised Women in India

Set in November 2015, the case follows Sisters in Solidarity (SiS), a social enterprise established to emancipate marginalised women in Lucknow, India. SIS was an offshoot of Study Hall Education Foundation (SHEF), a non-profit organisation that promoted feminist pedagogy in the educational...
S$6.00

UltraRope: Crafting a Go-To-Market Strategy for Kone’s Innovative ‘UltraRope’ Hoisting Cable

In any industry, companies must keep their mission, vision and values as the guiding aspects, as well as the determinants, of their market position. Kone, one of the global leaders in the elevator and escalator industry, was founded in 1910. Kone has always held the core belief that the elevator...
S$6.00

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