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China’s Digital Landscape: Imitating or Innovating

Description

China’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.

When competing in China’s digital market, local Chinese digital players have an advantage over foreign newcomers as access to this market is restricted, and some international digital and social platforms are banned in China due to Internet censorship. However, while the hurdles created by censorship might have opened the gates for local companies to imitate Western innovations without international rivals - the internal competition within China is never easy. Chinese digital companies have to face tough local competition to win users and maintain a high retention rate. This requires them to constantly innovate and improve their products and services to stay ahead of the competition, which vigorously accelerates the development of China’s digital markets.

The question to ask is: Are Chinese digital companies merely imitating their Western counterparts, or are they also innovating?

Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email cmpshop@smu.edu.sg with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.

Downloads

SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:

·       The Case (SMU-16-0009)                              

·       Teaching Note (SMU-16-0009TN)

For purchase of the case and supplementary materials via The Case Centre, please access the following links:

·       The Case (SMU-16-0009)

·       Teaching Note (SMU-16-0009TN)

 

 

Published Date

16 May 2016

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