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Cases by S N Venkat

Displaying 1 - 7 of 7 results

Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge

by Seshan Ramaswami, S N Venkat, CW Chan
Discipline:
Marketing
Aditya Shome is the executive director of Marico Bangladesh Limited (MBL) who has to chart the firm’s future strategy. MBL, whose parent company Marico is based in India, oversaw the rapid rise of the Parachute brand of coconut oil in Bangladesh. Within a decade of introduction to the Bangladesh...
S$6.00

DBS India: Banking on the Unbanked

by Tan Swee Liang, S N Venkat, Sarita Mathur, Philip Zerrillo, Cheah Sin Mei
Discipline:
Finance
The case is set in 2015, when DBS Bank applied to the Reserve Bank of India to operate as a locally incorporated subsidiary under the wholly-owned subsidiary (WOS) scheme. DBS had a presence in India since 1995 and had grown to become the fifth largest foreign bank by assets. Upbeat about the...
S$6.00

State Bank of India: Breaking Entry Barriers and Building an Identity in Singapore

by Tan Swee Liang, S N Venkat, Sarita Mathur
Discipline:
Operations Management, Marketing
In October 2008, State Bank of India (SBI), India’s largest state-owned bank, makes its foray into Singapore’s consumer banking market. A year into operations, Anil Kishora, chief executive officer of SBI, Singapore, is charged to double the remittance earnings in the next 12 months, an onerous...
S$6.00

TATA Salt - What to Do When a Flanker Brand Grows Up?

by Philip Zerrillo, Havovi Joshi, S N Venkat
Discipline:
Marketing
This case is a two-part case series. Part A of the case study is set in early 2011, and begins with Parag Gadre, the assistant vice president of marketing and strategy at Tata Chemical Limited (TCL), contemplating what to do with Tata Salt’s flanker brand. It has been five years since I-Shakti was...
S$6.00

United Breweries Limited: Kingfisher Beer's Social Media Marketing Machine

by Philip Zerrillo, S N Venkat, Christopher Dula
Discipline:
Marketing
Perry Goes, the vice president of strategy at United Breweries Limited (UBL), needs to convince the board of UBL that his social media strategy is the most viable and sustainable way to continue building the Kingfisher brand in India. In doing so, he needs to justify the company’s digital marketing...
S$6.00

Generations at TCS: Ever Changing Workforce

by Poornima Luthra, Kevin Sproule, S N Venkat
Discipline:
Organisational Behaviour and Leadership, Human Resources Management, Communications
Tata Consultancy Services’ (TCS) Business Process Outsourcing (BPO) division faces the challenge of retaining their Generation-Y employees, with seven out of a thirteen-person team quitting within a month. Workforce dynamics in the BPO industry in India are a high growth area and employees often...
S$6.00

The Birth of Dunia

by Tan Swee Liang, Kevin Sproule, S N Venkat
Discipline:
Operations Management, Finance, Entrepreneurship and Innovation
This case is a two-part series on Dunia. Case A is set in 2008, where founder CEO Rajeev Kakar has just spent 20 months setting up Dunia, a finance company in the United Arab Emirates (UAE). The enterprise originated from a partnership between his former employer, Fullerton Financial Holdings (FFH...
S$6.00

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