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An Uncommon Alliance: Unilever’s ‘The Vegetarian Butcher’ Meets Singapore’s ‘The Social Kitchen’

by Kenneth Goh, Sheetal Mittal, Daniel Z. Mack
Discipline:
Strategy
Set in 2022, the case describes the partnership between Unilever Food Solutions (UFS) and The Social Kitchen (TSK), a social enterprise, to launch Unilever’s flagship alt-meat brand ‘The Vegetarian Butcher’ (TVB) in Singapore. With a focus on ‘future foods’, Unilever planned to double the number of...
S$6.00

Clean Ganga Project: Using a PPP Model to Rejuvenate the River

by Sock-Yong Phang, Flocy Joseph, CW Chan
Discipline:
Public-Private Partnerships
Neeraj Gupta, Principal Investment Officer at the International Finance Corporation (IFC), led the IFC team tasked with assisting the Indian government to structure water sanitation Public-Private Partnership (PPP) projects along the Ganga River. India depends heavily on the river to support its...
S$6.00

Riding on the Cryptocurrency and NFT Wave: Twitter Needs to “Show Me the Money”

by Lau Yi Meng, Ke Ping Fan, Thomas Lim
Discipline:
Marketing Channels
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source...
S$6.00

Growing on YouTube: Eric Kim’s Story

by Hoik Kim, Sali Li, Liang Chen, Noman Shaheer
Discipline:
Entrepreneurship
In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital platform. Although his initial growth on the platform was relatively fast, it soon began to stagnate. Kim decided to consider four key strategies...
S$6.00

Evie.ai: Charting the Career of an AI Personal Assistant

by David Gomulya, Damien Joseph, Wee-Kiat Lim
Discipline:
Entrepreneurship
By December 2018, Evie the digital personal assistant (PA) had gained quite a following from prominent clients such as Unilever and Airbus. Powered by artificial intelligence (AI), Evie was so good that clients believed ‘she’ was human, expecting to greet ‘her’ in the flesh at meetings.
Jin Hian...
S$6.00

REA Data Model in Designing Information Systems: A Simulation Case

by Seow Poh Sun, Gary Pan, Lipika Bhattacharya, Bernie Koh
Discipline:
Accounting
This simulation case is meant to be used as a learning object for students to understand the various facets of the Resources, Events, Agents (REA) data model in designing accounting information systems. The case allows students to analyse the various entities in an REA data model, and identify...
S$6.00

Riding the Decarbonisation Wave: BHP and its LNG-Fuelled Vessels

by Shantanu Bhattacharya, Flocy Joseph, Mahima Rao-Kachroo
Discipline:
Climate Change
BHP, the Australian mining company that also diversified into ship chartering, has an important mission statement: “BHP’s purpose is to bring people and resources together to build a better world.” Rashpal Bhatti (Bhatti) Vice President of BHP’s Maritime and Supply Chain Excellence (MSCE) arm...
S$6.00

Yamamotoyama: Tradition and Change in a 300-Year-Old Shinise

by Jochen Reb, CW Chan
Discipline:
Growth Strategy
Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan’s revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had...
S$6.00

Better Decision-Making Through Mindfulness-Based Strategic Awareness Training

by Jochen Reb, Juan Humberto Young, Cheah Sin Mei
Discipline:
Decision making
The case is set in June 2021, 15 months into the COVID-19 pandemic. It begins with the CEO of a boutique hotel in Singapore battling mental burnout as he struggled to keep his hard-hit hotel business afloat. He then sought advice from a friend working with the Mindfulness Initiative@SMU and was...
S$6.00

Ant Fortune: Providing Universal Wealth Management Services in China

by Liang Hao, CW Chan
Discipline:
Fintech
In 2022, Wang Jun was the chairperson of Ant Fortune, a comprehensive wealth management platform under Ant Group. China’s economic growth since 1978 led to a significant increase in the number of people having sufficient money to invest. Ant Fortune aimed to provide inclusive wealth management...
S$6.00

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