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Cases by Sali Li

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The Lithium Ion Battery: From Industry to Diverse Ecosystems

by Kijong Kim, Sali Li, Liang Chen, Noman Shaheer
Discipline:
Environmental sustainability
Raymond Green, Chief Researcher at Amber Global, a global energy think tank, believes that climate change could be slowed by consumers switching to electric vehicles (EVs). He analyses the lithium-ion (li-ion) battery industry’s origins and its ascendance to an ecosystem that encompasses diverse...
S$6.00

Growing on YouTube: Eric Kim’s Story

by Hoik Kim, Sali Li, Liang Chen, Noman Shaheer
Discipline:
Entrepreneurship
In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital platform. Although his initial growth on the platform was relatively fast, it soon began to stagnate. Kim decided to consider four key strategies...
S$6.00

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