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Cases tagged with Communications

Displaying 1 - 10 of 22 results

Thermal Coal

This is a quantified one-on-one procurement negotiation exercise. The negotiation, carried out over a set of eight issues, is between the Regional Sales Manager for Thermal Coal of Earth Energy, a global mining company, and the Acquisition Team Leader for Thermal Coal of National Electric Power, a...
S$6.00

#Coolestinterviewever: Inside the world’s first end-to-end recruitment campaign on Twitter

This case study provides insight on how HCL technologies – one of India’s largest IT companies– pulled off the world’s first ever end-to-end recruitment on Twitter. It provides a background of why HCL adopted this strategy, the internal hurdles staff had experienced to launch the campaign as well...
S$6.00

DBS: Transforming the Culture of an Asian Bank

In January 2010, the new DBS chief executive officer, Piyush Gupta, was tasked to realise the bank’s vision to be the ‘Asian bank of choice for the new Asia’. The global financial crisis of 2008 had created an opportunity for DBS to fill the void left by the Western banks that were suffering from...
S$6.00

Commuter Complaints on SMRT Train Breakdowns

Discipline:
In December 2011, the world-renowned SMRT train system in Singapore suffered a series of commuter disruptions that shattered public confidence in the system. SMRT Corporation Ltd. is Singapore’s multi-modal public transport operator, with train, bus and taxi services across the island. This case...
S$6.00

Chingay Parade: Opportunities in Community Engagement and Corporate Social Responsibility in Singapore

In 2013, Nah Juay Hng, chairman of the parade executive committee in the People’s Association (PA), is managing Singapore’s Chingay Parade, which takes place annually during the Chinese New Year celebrations. The PA is a government agency in Singapore responsible for promoting racial harmony and...
S$6.00

City Developments Limited: A Journey in Sustainable Business Development

City Developments Limited (CDL), one of Singapore’s leading international property and hotel conglomerates involved in real estate development and investment has developed over 22,000 luxurious and quality homes in Singapore, catering to a wide range of market segments. CDL has won numerous awards...
S$6.00

Rising from the Ashes: Satyam’s Story

Discipline:
This case study describes the collapse of Satyam, a leading IT industry service provider from India. Satyam goes into crisis mode following a revelation of financial fraud by its chairman. This results in a crisis not just for the company, its clients and employees – but the entire Indian IT...
S$6.00

Banning Telecommuting at Yahoo!

This case is set in February 2013, when several Yahoo! employees leaked a confidential memo from the human resources department concerning a telecommuting ban that is to be imposed in June that year. There are strong responses from many people, both from inside and outside Yahoo, criticising the...
S$6.00

Generations at TCS: Ever Changing Workforce

Tata Consultancy Services’ (TCS) Business Process Outsourcing (BPO) division faces the challenge of retaining their Generation-Y employees, with seven out of a thirteen-person team quitting within a month. Workforce dynamics in the BPO industry in India are a high growth area and employees often...
S$6.00

Trusting “Gangbangers” in War and Peace

Discipline:
The stage for this case is set in South Central LA, the infamous battleground of bloody gang wars, and the original breeding ground for rap and hip hop music. The narrative zooms in on the charismatic Alfred Lomas, who since leaving prison and his gang, has set up a business that requires him to...
S$6.00

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