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Café Betterfield: Optimising the Food Menu


John Chow, the owner of Café Betterfield (CBF), is a food gourmet and a passionate entrepreneur. CBF offers a wide spread of food options, and this was a big draw for many of its regular customers. With these strengths, Chow was puzzled by the lacklustre and irregular profitability of the cafe. Mandy Lim, the newly-hired manager of CBF, was tasked to investigate and find solutions to the current problems.

The case reinforces the students’ skills in data processing, problem analysis, and numerical computation. Concepts and techniques covered include spreadsheet modelling, optimisation, and post-optimality analysis. Students will understand the impact of service design on the efficiency of operations, understand the trade-off between operational efficiency and divergence of services and be able to implement the Kasavana & Smith Matrix to optimise the food menu.

Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.


SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:

·      The Case (SMU-18-0023)

·      Teaching Note (SMU-18-0023TN)

For purchase of the case and supplementary materials via The Case Centre, please access the following links:

·      The Case (SMU-18-0023)

·      Teaching Note (SMU-18-0023TN)

Published Date

27 Dec 2018


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