Raymond Green, Chief Researcher at Amber Global, a global energy think tank, believes that climate change could be slowed by consumers switching to electric vehicles (EVs). He analyses the lithium-ion (li-ion) battery industry’s origins and its ascendance to an ecosystem that encompasses diverse...
This case has been written to illustrate the pros and cons of asset-light and asset-heavy strategies. China has seen a rise in the use of asset-heavy strategies over the last few years, particularly with heavy asset users. By using financial tools such as sale and leaseback, fund management...
Set in 2022, the case describes the partnership between Unilever Food Solutions (UFS) and The Social Kitchen (TSK), a social enterprise, to launch Unilever’s flagship alt-meat brand ‘The Vegetarian Butcher’ (TVB) in Singapore. With a focus on ‘future foods’, Unilever planned to double the number of...
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source...
In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital platform. Although his initial growth on the platform was relatively fast, it soon began to stagnate. Kim decided to consider four key strategies...
By December 2018, Evie the digital personal assistant (PA) had gained quite a following from prominent clients such as Unilever and Airbus. Powered by artificial intelligence (AI), Evie was so good that clients believed ‘she’ was human, expecting to greet ‘her’ in the flesh at meetings.
Jin Hian...
This simulation case is meant to be used as a learning object for students to understand the various facets of the Resources, Events, Agents (REA) data model in designing accounting information systems. The case allows students to analyse the various entities in an REA data model, and identify...
BHP, the Australian mining company that also diversified into ship chartering, has an important mission statement: “BHP’s purpose is to bring people and resources together to build a better world.” Rashpal Bhatti (Bhatti) Vice President of BHP’s Maritime and Supply Chain Excellence (MSCE) arm...
Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan’s revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had...
The case is set in June 2021, 15 months into the COVID-19 pandemic. It begins with the CEO of a boutique hotel in Singapore battling mental burnout as he struggled to keep his hard-hit hotel business afloat. He then sought advice from a friend working with the Mindfulness Initiative@SMU and was...
