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GVK EMRI: Social Entrepreneurship and Innovation in Emergency Medical Response

by Srinivas K. Reddy, Sarita Mathur
Discipline:
Strategy, Public-Private Partnerships, Operations Management, Ethics and Social Responsibility
SEMRI is the first not-for-profit public private partnership (PPP) arrangement in the healthcare sector in India. From its modest beginnings of providing emergency response services with 15 ambulances in a single city, EMRI grew its operations across 8 states to 1,550 ambulances serving 366 million...
S$6.00

Made in India: Cisco Reroutes Innovation

by Srinivas K. Reddy, Havovi Joshi
Discipline:
Operations Management, Entrepreneurship and Innovation
This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (‘ASR 901’). It is part of a larger strategy by Cisco headquarters to understand what could be built in the developing markets for the developing markets, as opposed to products conceived with only...
S$6.00

Mysore Sandals Millennium: The Launch of India’s Most Expensive Soap

by Srinivas K. Reddy, Havovi Joshi
Discipline:
Marketing
Over the past decade or so, Karnataka Soaps and Detergents Ltd (KS&DL) – an Indian public sector enterprise – has observed a significant fall in its signature product’s brand image, Mysore Sandalwood. The company now aims to rebuild its overall image by launching their new, Mysore Sandals...
S$6.00

Rising from the Ashes: Satyam’s Story

by Tanvi Gautam
Discipline:
Communications
This case study describes the collapse of Satyam, a leading IT industry service provider from India. Satyam goes into crisis mode following a revelation of financial fraud by its chairman. This results in a crisis not just for the company, its clients and employees – but the entire Indian IT...
S$6.00

Tiger Airways Australia: Mayday! Mayday! A Lesson in Crisis Management

by Foo See Liang, Christopher Dula
Discipline:
Organisational Behaviour and Leadership
This case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue falls by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors...
S$6.00

“Way Smarter”: Valuair In The Budget Airline Industry

by Terence Fan
Discipline:
Strategy, Marketing
This case won the Emerald and SMU Case Competition 2013.

In 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore’s first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to...
S$6.00

Banning Telecommuting at Yahoo!

by Jovina Ang
Discipline:
Human Resources Management, Communications
This case is set in February 2013, when several Yahoo! employees leaked a confidential memo from the human resources department concerning a telecommuting ban that is to be imposed in June that year. There are strong responses from many people, both from inside and outside Yahoo, criticising the...
S$6.00

Brewing the Perfect Blend: Starbucks Enters India

by Philip Zerrillo, Sarita Mathur, Havovi Joshi
Discipline:
Strategy
In January 2012, Starbucks enters into a 50:50 joint venture with Tata Global Beverages Limited (TGBL), under which Starbucks will own and operate outlet stores in Mumbai. TGBL has a strong reputation and presence throughout the entire coffee production chain — growing, roasting and trading — that...
S$6.00

Jungle Beer: An Entrepreneur’s Journey

by Kapil Tuli, Christopher Dula
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation
This case won the Entrepreneurship category at the EFMD Case Writing Competition 2014.
More details here.

This case follows Aditya Challa, a craft beer aficionado whose passion for good beer led him on an international quest to study the art of brewing in Scotland and eventually to Singapore,...
S$6.00

‘Campus Connect’: An Infosys Program to Develop India’s Information Technology Ecosystem

by Arnoud De Meyer, Peter Williamson, Havovi Joshi, Christopher Dula
Discipline:
Human Resources Management
This case is set in April 2013, and discusses the key elements that have contributed to the success of Infosys Ltd’s Campus Connect Programme (CC) in developing India’s Information Technology talent over the past eight years. The CC programme is an industry-academia initiative that re-constructs...
S$6.00

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