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ASA Philippines: Making Financial Inclusion Possible

by Aurobindo Ghosh, CW Chan
Discipline:
Microfinance
Kamrul Tarafder was the President and CEO of ASA Philippines Foundation, a social enterprise dedicated to empowering women by providing microloans for them to start or run small businesses. Unlike traditional microfinance models, these loans are underwritten by able family members and disbursed in...
S$6.00

Welcome to Sales Management: Addition By Subtraction?

by Philip Zerrillo, Francis D. Kim, Dibyendu Bose
Discipline:
Sales
This case deals with the marketing and sales functions of an educational organisation. The case is set within the Executive Education department of the Nagopian School of Foreign Trade (NSFT), a hypothetical private university located in Southeast Asia. This group is tasked with running for-profit...
S$6.00

From Leaf to Cup: Hwa Gung Tea’s Journey in Preserving and Transforming a Family’s Legacy

by T. Mandy Tham, Cheah Sin Mei, Chung Hsi-Mei
Discipline:
Strategy
Hwa Gung Tea (HGT), a premium tea brand founded in Taiwan, has a rich history dating back to 1918. For many decades, the family business has been producing and distributing alpine Oolong tea cultivated at above 2,000 metres on the famous tea-producing Lishan mountains. Having transitioned through...
S$6.00

ACE in Singapore: Floating Fish Farm for Food Security and Sustainability

by Thomas Menkhoff, Kevin Cheong, Sheetal Mittal
Discipline:
sustainability, Strategy
The case is set in April 2023, five years since Leow Ban Tat, CEO of Aquaculture Centre of Excellence Pte Ltd (ACE), founded the Singapore-based seafood start-up with the objective to rear healthy fish sustainably and help Singapore improve its food security and self-sufficiency.
ACE’s fish farm ‘...
S$6.00

Uiwang Korea: Operational Efficiency at an Inland Container Depot

by Joyce Low Mei Wan, Byung Kwon Lee
Discipline:
Operations and Supply Chain Management
It was March 2024, and Uiwang Inland Container Depot (ICD) in South Korea was bustling with activity as cargo trains arrived at the depot, unloading containers filled with goods from around the country. Trucks were lined up at the depot, waiting to transport the containers to their final...
S$6.00

Singapore Airlines Responding to the Middle East Behemoths on the Kangaroo Route

by Terence Fan
Discipline:
Strategy
Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths — Emirates, Qatar Airways, and Etihad Airways — adopt differentiation strategies to compete in the full-service passenger air travel industry. It highlights the multifaceted nature of an airline’s...
S$6.00

“Can Mindfulness Help My Career?”: A Talent Development Perspective (A) and (B)

by Jochen Reb, Tarmo Raudsepp, Cheah Sin Mei
Discipline:
Talent management
The two-part case study discusses the challenges faced by the two talented professionals in their respective careers and the influence of mindfulness on their growth and development. Case A focuses on mindfulness concepts applied to help unlock talent while Case B builds on the former case of...
S$6.00

Avalon SteriTech: Lessons from a Former IP Lawyer as a Start-Up Founder in Biotech and AI

by Rashimah Rajah, Terence Fan, Ricky Leung
Discipline:
Analytics and data science
Launched in January 2020, under its parent company Avalon Biomedical Management, Avalon SteriTech was the brainchild of former Intellectual Property (IP) lawyer Lewis Ho. Ho aimed to combine his legal knowledge with biotechnology, to be part of a company that brought positive impact to society. The...
S$6.00

Quantum Park Hotels: Can Pipes Break Your Reputation?

by Philip Zerrillo, Josephine Tan, Goutam Challagalla
Discipline:
Customer Satisfaction
The case of Quantum Park Hotels, a global hotel chain, is designed to uncover the challenges in designing a customer service recovery programme. The case is set in the Singapore branch of the hotel chain. General Manager David Ng is faced with several irate customers who have refused to pay their...
S$6.00

Huaneng Power International: Acquisition Or the Predecessor Method? A Decision on a Business Combination Under Common Control

by Pearl Tan, Tracey Chunqi Zhang, Chu-Yeong Lim
Discipline:
Accounting procedures and policies
Business combinations under common control (BCUCC) are common restructuring arrangements carried out within groups of companies. However, an accounting policy choice exists. In the absence of an International Financial Reporting Standard (IFRS) on BCUCC, the receiving entity that acquired control...
S$6.00

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