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Cases for Postgraduate

Displaying 1 - 10 of 196 results

Data Analytics-Driven E-Commerce for the Small Seller: Zilingo

Discipline:
Zilingo, a play on the word ‘Zillions’, is an online e-commerce platform for selling fashion products and was founded by Ankiti Bose and Dhruv Kapoor in Bangkok in 2015. Established with the vision of providing the small seller in South East Asia with an efficient online platform to sell their...
S$6.00

Amazon and Walmart on Collision Course

Discipline:
The case describes how Amazon and Walmart have been two of the most successful retailers in history and responsible for changing the rules of the game in the retail industry. In their wake, they have driven many retailers out of business while transforming how suppliers manage their relationship...
S$6.00

Juntos Global: Deploying Human Centered Design to Motivate the Newly Banked

Discipline:
The case is set in March 2018. Neha Bhatia Ramdas the Director of Sales at Juntos Global is visiting a prospective partner bank of her company in Singapore, which wants to expand its outreach amongst the unbanked population in South East Asia. The partner bank is not comfortable in sharing their...
S$6.00

Kova: Becoming a Vietnamese Household Name in Paint

Set in 2016, this case follows Phua Koon Kee, the CEO of Kova Group, one of the largest paint manufacturers in Vietnam, as he pondered upon the business expansion strategy that could elevate the Kova brand’s status to that of a household name. Based on a patented NANO technology that used silicates...
S$6.00

Miracle Mangroves: Funding of Green Shields in the Bay of Bengal

The case captures the story of Worldview International Foundation (WIF), focusing especially in the 2012–2016 period during which the organisation started to restore and develop a mangrove forest in the Bay of Bengal on the west coast of Myanmar. The story focuses on the decision-making processes...
S$6.00

“No More Uncle”: Asian Men’s Beauty in the Marketing Spotlight

Discipline:
This descriptive case discusses an emerging global market trend and opportunity – the increasing use of beauty products by men, especially those in Asia. “No More Uncle” captures the emotional motivation behind unappealing and/or older-looking men to transform themselves.
Ironically, Asian men were...
S$6.00

Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond

Discipline:
This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale...
S$6.00

SureCash: Promoting Financial Inclusion in Bangladesh

Discipline:
The case is set in December 2017, in Dhaka, Bangladesh, and describes the journey of a mobile financial service (MFS) provider called SureCash in Bangladesh, and the various facets of the MFS industry in the country.
The MFS industry in Bangladesh is perceived to be oliogopolistic. While this is a...
S$6.00

Mind the Drone: Virtual Reality Simulation

Mind the Drone is a virtual reality (VR) game that requires a single-player only. The player is asked to select evidences in an accident case in which the victim had severe injuries. The game allows the players to analyse the scene of the incident where the accident took place and also analyse the...
S$6.00

Divestment of Changi International Airport Services by Temasek Holdings

Discipline:
In May 2004, Temasek Holdings (Temasek) initiates the divestment of Changi International Airport Services (CIAS), following the issuance of a third ground handling license to Swissport. Since its inception in 1977, CIAS had built a reputation of a successful and competitive operator at Changi...
S$6.00

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