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Cases for Postgraduate

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Richard Wagner's Legacy: 200 Years of Battle Over Business

by Gregor Halff
Discipline:
Communications
The case revolves around the legacy of Richard Wagner, one of the world’s greatest composers. It focuses on his glamorous great-granddaughter Katharina Wagner, who won a bitter family feud, and now runs the yearly Wagner festival — a global cultural highlight and a vast musical enterprise. She...
S$6.00

Communication at Microsoft Services Asia

by Jovina Ang
Discipline:
Organisational Behaviour and Leadership, Human Resources Management, Communications
The global financial crisis of 2009 affected Microsoft’s business adversely, with the services business in Asia contracting by more than 20%. As a result, there was a major re-organisation at Microsoft Services Asia in July 2009. Headcount was cut by 20% in a first ever company-wide reduction-in-...
S$6.00

Navigauge: A Disruptive Innovation to Measure Car Radio Listening

by Srinivas K. Reddy, Kevin Sproule
Discipline:
Marketing, Entrepreneurship and Innovation, Design and Management of Information Systems
Navigauge, a start-up company that specialises in radio market research, has developed a tool that provides high quality, accurate and location-based radio market research. This pioneering technology in radio market research is captured in a positive, albeit reserved, article in the New York Times...
S$6.00

POSCO’s Journey: Building Employee Trust Through Communication

by Mark Chong
Discipline:
Organisational Behaviour and Leadership, Communications
This case focuses on POSCO, the world’s most profitable steelmaker and third largest steelmaker by volume for crude steel production. When Jung Jun-Yang became POSCO chief executive in 2009, he envisioned trust to be the foundation of POSCO’s success in achieving sustainable co-prosperity with its...
S$6.00

DBS Bank: Championing Change

by Randall E. Duran, Kevin Sproule
Discipline:
Operations Management, Finance
In April 2011, Paul Cobban, head of process improvement at Singapore-based DBS Bank sees an opportunity to improve business operations and customer service. He finds the loan-origination process particularly cumbersome and a source of excessive customer wait time. Loan-origination is a complex...
S$6.00

Minh Long I Porcelain Co. Ltd.

by Philip Zerrillo, Paolo Catasti, Anne-Valérie Ohlsson
Discipline:
Marketing
The case is set in early 2009, at a time when Vietnam is rocked by the global recession. It opens with the discovery by Ly Ngoc Minh, CEO of the porcelain manufacturing company, Minh Long I, that Metro, a chain of seven department stores across Vietnam, has discounted the selling price of its...
S$6.00

Viki: By the Fans, for the Fans

by Mark Chong, Kevin Sproule
Discipline:
Communications
Viki is a web portal that provides video content with crowdsourced multi-lingual subtitles. It relies on an active community of fans to add captions and subtitles in numerous languages to premium videos (movies, television shows) from around the world — thus opening up new markets and enabling new...
S$6.00

Circos: Tapping into Social Media

by Jason Woodard, Kevin Sproule
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation, Design and Management of Information Systems
This case is the first of a three-part series on Circos.com, a Singapore-based company. Circos developed a proprietary sentiment analysis tool, which can mine the vast world of online reviews available on various social media platforms to create a dashboard of usable insights for luxury hotel...
S$6.00

The Birth of Dunia

by Tan Swee Liang, Kevin Sproule, S N Venkat
Discipline:
Operations Management, Finance, Entrepreneurship and Innovation
This case is a two-part series on Dunia. Case A is set in 2008, where founder CEO Rajeev Kakar has just spent 20 months setting up Dunia, a finance company in the United Arab Emirates (UAE). The enterprise originated from a partnership between his former employer, Fullerton Financial Holdings (FFH...
S$6.00

The Proposed Merger of the Australian and Singaporean Exchanges: A Match Made in Heaven?

by Foo See Liang
Discipline:
Finance, Communications
The Singapore Exchange Limited (SGX) proposed takeover of the ASX Limited (ASX) is a watershed event, and the first of its kind involving two exchanges in Asia-Pacific. This case showcases the multifaceted dimensions and intricacies in forging corporate marriages. It covers several issues,...
S$6.00

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