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Cases by Tanvi Gautam

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#Coolestinterviewever: Inside the world’s first end-to-end recruitment campaign on Twitter

by Tanvi Gautam
Discipline:
Human Resources Management, Entrepreneurship and Innovation, Design and Management of Information Systems, Communications
This case study provides insight on how HCL technologies – one of India’s largest IT companies– pulled off the world’s first ever end-to-end recruitment on Twitter. It provides a background of why HCL adopted this strategy, the internal hurdles staff had experienced to launch the campaign as well...
S$6.00

Rising from the Ashes: Satyam’s Story

by Tanvi Gautam
Discipline:
Communications
This case study describes the collapse of Satyam, a leading IT industry service provider from India. Satyam goes into crisis mode following a revelation of financial fraud by its chairman. This results in a crisis not just for the company, its clients and employees – but the entire Indian IT...
S$6.00

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