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Cases for Postgraduate

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The High Flyer & the Generation Gap

by Paul Lim
Discipline:
Organisational Behavior and Leadership, Human Resources Management
David Lee is a highly motivated individual who overcame some setbacks in his life to rise through the ranks quickly, and at the age of 27, became the country manager of the NZ Foods’ representative office in Singapore. However, Lee soon begins to encounter problems upon stepping up to his new role...
S$6.00

Thermal Coal

by Michael Benoliel
Discipline:
Organisational Behavior and Leadership, Communications
This is a quantified one-on-one procurement negotiation exercise. The negotiation, carried out over a set of eight issues, is between the Regional Sales Manager for Thermal Coal of Earth Energy, a global mining company, and the Acquisition Team Leader for Thermal Coal of National Electric Power, a...
S$6.00

Unilever’s Lifebuoy in Myanmar: Soap Suds for Social Good?

by Philip Zerrillo, Havovi Joshi
Discipline:
Strategy, Marketing
This case has been set in June 2015, ten months after Unilever had re-launched Lifebuoy soap in Myanmar. The brand had performed exceedingly well, particularly in the metro and urban areas of Myanmar, and Unilever was on-target to achieve its goal of changing the handwashing behaviour of 20 million...
S$6.00

CDL: Creating Value through Sustainability

by Hwang Soo Chiat, Khoo Teng Aun, CW Chan
Discipline:
Sustainability Management, Finance
City Developments Limited (CDL) has been publishing an annual dedicated sustainability report, in line with the Global Reporting Initiative’s reporting guidelines, since 2008. In January 2016, Esther An, chief sustainability officer at CDL, produced the 2015 sustainability report using an...
S$6.00

BPI Globe BanKO: Reshaping the Philippines Rural Banking System

by Peter Williamson, Havovi Joshi
Discipline:
Strategy, Finance, Entrepreneurship and Innovation
This case won the Integrating the Innovation Pipelines category at the EFMD Case Writing Competition 2016.
More details here.

This case is set in December 2014, and discusses the business model and challenges facing BPI Globe BanKO (“BanKO”). Established in 2009, BanKO is the Philippine’s first...
S$6.00

China’s Digital Landscape: Imitating or Innovating

by Srinivas K. Reddy, Zack Wang Zheng, Deckie He Dong
Discipline:
Marketing, Entrepreneurship and Innovation
China’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.
When competing in China’s digital market, local Chinese digital...
S$6.00

Tiger Airways: Incentivising Talent Through Compensation

by Fermin Diez, Adina Wong
Discipline:
Organisational Behavior and Leadership, Human Resources Management
It was November 2012 and Koay P.Y., CEO of Singapore-based low-cost carrier Tigerair, was putting together a compensation plan to be submitted to the Board’s Remuneration Committee. He had been in discussions with Ong Chee Mei, Chief Human Resources Officer, on key considerations of designing a...
S$6.00

Olam International: Sowing the Seeds of Humility throughout the Organisation

by Michael R. Bashshur, Sarita Mathur, Michael Daniels
Discipline:
Organisational Behavior and Leadership, Human Resources Management
This case is set in November 2012, when Olam International, a Singapore-based agricultural supply chain company, was in the midst of a reputational crisis. An analyst firm had shorted Olam’s stock and raised red flags about the company’s solvency and accounting practices.
A poster boy for Singapore...
S$6.00

YOB Bank: Application Of Text Analytics In A Retail Bank

by Venky Shankararaman, Swapna Gottipati
Discipline:
Operations Management, Design and Management of Information Systems
It was April 2014, and Cadence Chong, a new analyst at YOB Bank Singapore’s consumer banking department, is working on her first assignment. Chong has been hired to improve the bank’s credit card business, as her manager believed that there was scope for the business to do better. A specific...
S$6.00

Blasting out of Singapore: AJA’s International Tech-to-Market Strategy

by Arcot Desai Narasimhalu, Christopher Dula, Lipika Bhattacharya
Discipline:
Strategy, Marketing
The case is set in 2015 and follows Angela Toh, the founder and director of AJA Enterprises (AJA), a Singapore-based company established in 1999. The business began as a distribution company for silicone sealants and aluminium cladding for windows. Following the 9/11 terrorist attacks in the United...
S$6.00

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