Skip to content Skip to navigation

Cases for Postgraduate

Displaying 261 - 270 of 420 results

Asia Genomics: Making Genetic Testing a Way Of Life - Part (A) and Part (B)

Cases (A) and part (B) can be used as a pair to discuss two different business models for the same business.
The first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim...
S$6.00

iNET: Overcoming a Legacy Web Portal at Singapore Management University

In 2014, Singapore Management University (SMU) undertook the reworking of its ten-year-old legacy intranet web portal eWise, and successfully replaced it with the new intranet, iNet. At lower maintenance costs than eWise, iNet offered modern design, easy consolidation and renewal of content, better...
S$6.00

GLC: Delivery Through Shared Responsibility

Andy Smith is the Transport Excellence Manager (Asia-Pacific) at GLC, a leading global logistics services company. In April 2016, GLC inaugurated the GLC Hub in Singapore, which is expected to boost cargo volume in Asia-Pacific. However, Smith faces issues further down the supply chain due to...
S$6.00

Co-Founders Of The North: A Strategy Simulation Game

Co-Founders of the North is a digital multiplayer turn-based strategy game. Players take on the role of “co-founders”, so named for their joint pioneering role in constructing buildings on a set of four fantasy islands. Players must both compete and cooperate, having to balance limited resources...
S$6.00

Pyra: Delighting Millennials with Beauty in a Subscription Box

The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. Subscription-box services are a fairly new business model that involves the delivery of product(s) to the consumer on a periodic basis. A more recent variant of subscription-box...
S$6.00

Metallurgic Technologies: Improving Productivity

In January 2014, Clarence Tan, CEO of Metallurgic Technologies (Metatech), an equipment manufacturer for upstream oil and gas companies, faced a challenging situation. Tan had won a contract to manufacture internal valve kits for a major customer assembling wellhead components. These valve kits...
S$6.00

Singapore Reits: Low Risk Investments for Stable Returns, or are they?

Discipline:
Sally Tan, an equity analyst with Prospero Asset Management Company (PAMC), is tasked with recommending units of four Singapore REITs (Real Estate Investment Trust) – CapitaLand Mall Trust (CMT), Ascendas REIT (A-REIT), Soilbuild Business Space REIT (Soilbuild REIT), and Parkway Life REIT (P-Life...
S$6.00

Base of Pyramid Hub: Connecting Solutions

The case describes the decision dilemma faced by an entrepreneur, Jack Sim, whose social initiative aims to establish an innovative platform in Singapore and South Asia to serve the base of the pyramid (BoP), which represents a majority of the population of the world (about 60%) who live in poverty...
S$6.00

Sisters in Solidarity: Breaking the Bondage of Marginalised Women in India

Set in November 2015, the case follows Sisters in Solidarity (SiS), a social enterprise established to emancipate marginalised women in Lucknow, India. SIS was an offshoot of Study Hall Education Foundation (SHEF), a non-profit organisation that promoted feminist pedagogy in the educational...
S$6.00

Taxi Wars: Uber in China

The case describes how Uber, the mobile ride hailing service provider, made an entry into China in July 2014 and, after facing stiff competition from local players, was forced to sell its stake and exit the country two years later. Prior to Uber’s entry, China’s major players, Didi and Kuaidi, had...
S$6.00

Pages

Looking for something?