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Cases for Postgraduate

Displaying 151 - 160 of 420 results

From Franchisee to Startup: The Birth of LiHO Bubble Tea

Discipline:
The case begins in 2009, when the Gong Cha franchise was launched in Singapore by entrepreneur Rodney Tang with a sole outlet in a mall. Within two years, the franchise expanded to 20 outlets, and another five years later, there were 80 outlets in the city-state, and Gong Cha had a well-established...
S$6.00

Too Long for Comfort: Tackling Consultation Wait Time at a Hospital Emergency Department

Discipline:
In early 2019, Alan Jay, an executive in the Quality, Safety and Risk Management (QSRM) department of Gloria Hospital, a full-service hospital that specialised in children and women healthcare, had been requested to gather insights and seek improvements to the pre-consultation waits at the hospital...
S$6.00

Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?

In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company’s regional headquarters (RHQ). While political stability, ease of doing business, a start-up friendly and open innovation ecosystem and supportive...
S$6.00

Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore

In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic...
S$6.00

Where Next? Identifying New Supermarket Locations for the Dairy Farm Group

Discipline:
In its 2017 annual report, the Dairy Farm Group had reported a decline in sales and profits for its Singapore Supermarket and Hypermarket business, with increasing competition cited as the key reason for the lacklustre performance. Peter Goh, an analyst at Singapore Management University’s...
S$6.00

Women@Work

Discipline:
This series of six short two-part cases (“caselets”) is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets,...
S$6.00

Women@Work (Chinese version)

Discipline:
This series of six short two-part cases (“caselets”) is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets,...
S$6.00

Iuiga’s Challenge: Is Omni-channel worth it?

Discipline:
Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-...
S$6.00

Smile Again! Applying Design Thinking to Improve the Dental Patient’s Experience

Discipline:
Set in 2019, this case illustrates a design thinking intervention programme carried out at the Elite’s Smile Specialized Medical Complex in the city of Taif in Saudi Arabia. The programme was part of a doctorate research project undertaken at the Singapore Management University.
The case...
S$6.00

Innovate or Dye: How Matex International Innovates for Sustainability

Discipline:
Public-listed Matex International Ltd, a Singapore-based specialty chemicals and dye manufacturer, was committed to spending up to 10% of its revenue on research and development (R&D), particularly in the area of developing cutting-edge dyes and dyeing processes that were more environmentally-...
S$6.00

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