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Cases for Postgraduate

Displaying 121 - 130 of 420 results

XDel Singapore: Using Technology to Deliver Simplicity

by Yuanto Kusnadi, Gary Pan, Thomas Lim
Discipline:
Digital Transformation
Courier company XDel Singapore is not only involved in express courier and delivery services, but also e-commerce and last-mile fulfilment, international and cross-border deliveries, as well as mailroom and logistics activities. It has grown from a two-man operation in 1993 to a firm of close to...
S$6.00

Gucci: Staying Relevant in Luxury over a Century

by Nirmalya Kumar, Sheetal Mittal
Discipline:
Marketing
This case describes the journey of Gucci, a hundred-year-old luxury fashion brand, and how over the years it has reinvented its designs and marketing strategy to grow its market dominance world-wide.
In 2015, Gucci’s dismal performance over two successive years led the fashion house to rejig its...
S$6.00

Bus Uncle Chatbot – Creating a Successful Digital Business

by Wong Yuet Nan, Hoe Siu Loon, Jovina Ang
Discipline:
Digital Strategy
This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot to a successful digital business. The DPM framework combines Design Thinking, Lean Start-up and...
S$6.00

Bynd Artisan: A Retail Luxury Brand’s Journey of Innovation and Transformation

by Kapil Tuli, Sheetal Mittal
Discipline:
Brand management
Set in May 2020, this case describes the entrepreneurial journey of Bynd Artisan (Bynd), a Singapore-based atelier that sold premium paper and leather goods. Founded by Winnie Chan and James Quan in October 2014 as an entity distinct from Chan’s traditional paper and leather goods family business,...
S$6.00

China’s Kweichow Moutai: Hangover on the Horizon at the World’s Most Valuable Liquor Company? A & B (Chinese version)

by Srinivas K. Reddy, Lakshmi Appasamy, Havovi Joshi
Discipline:
Marketing
This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM’...
S$6.00

SMU Challenge

by Seow Poh Sun, Sterling Huang, Wong Suay Peng, Thomas Lim
Discipline:
Accounting
The case describes the SMU Challenge game, a digital simulation game that students can play anytime and anywhere, to revise their knowledge of concepts they had learnt earlier.
Under the Financial Accounting topic of the app, the concepts that are covered include transaction analysis, double entry...
S$6.00

Taiger AI: Unbundling the Business Value of NLP

by Seema Chokshi, Lipika Bhattacharya, Wee-Kiat Lim
Discipline:
Strategy
Set in April 2020, the case talks about TAIGER, a software-as-a-service (SaaS) company providing natural language processing (NLP) solutions in a rapidly growing market where demand and competition for such solutions are high. TAIGER solutions could process and digitise large amounts of physical...
S$6.00

Rewa Solar India: PPP Innovation Unleashed

by Sock-Yong Phang, Lipika Bhattacharya, Flocy Joseph
Discipline:
Strategy
Set in July 2020, this case talks about a solar park public-private partnership (PPP) project in Madhya Pradesh, India. Manu Srivastava, Chairperson of Rewa Ultra-Mega Solar Limited (RUMSL), and his team had decided to go ahead with the project without the support of viability gap funding (VGF)....
S$6.00

Zenxin Organic: From Brick and Mortar to Digital Retail

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
Set in July 2020, this case talks about ZENXIN Organic (Zenxin) – an organic farming company of fresh produce in Malaysia, and traces its evolution using the brick and mortar retail supply model in a nascent market where customers liked to “see and feel” fresh produce before purchasing them.
Zenxin...
S$6.00

Corruption at UNHCR Refugee Camps: Can it be Tackled?

by Clara Portela, Dileep Nair
Discipline:
Organisational Behaviour and Leadership, Management
The Inspector-General of the United Nations High Commissioner for Refugees (UNHCR), Maureen Connelly, receives two highly distressing pieces of news on the same day. Both of them relate to the UNHCR-administered Dabaad and Kakuma camps in Kenya, which have been flooded by refugees fleeing the armed...
S$6.00

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