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Cases for Postgraduate

Displaying 171 - 180 of 420 results

When the Customer Is Not Queen: The Cautionary Tale of Sasa Singapore

by Lo Siaw Ling, Lau Yi Meng, Thomas Lim
Discipline:
Hybrid channels
Sa Sa International Holdings Limited, a leading cosmetics retail group in Asia, announced on December 2, 2019 that it would close all 22 stores in Singapore. It attributed the closures to the less-than-satisfactory performance of its Singapore operations for many years, where it had recorded losses...
S$6.00

Daung Capital: Managing the Credit Risk Challenges of Microfinance in Myanmar

by Gary Pan, Benjamin Lee, Lipika Bhattacharya
Discipline:
Finance
In September 2019, Daung Capital (Daung), a microfinance institution (MFI) in Myanmar, was preparing to launch a new loan product for farmers which entailed a lump sum repayment instead of monthly repayments like its other products. Leon Qiu, the co-founder of Daung, wondered how he could implement...
S$6.00

Semicon India: Demystifying Workforce Analytics (A) and (B)

by Fermin Diez, Tan Hwee Hoon, Lakshmi Appasamy
Discipline:
Analytics
In May 2015, Filip Daw, a human capital strategist with a leading consultancy, is hired by the Indian subsidiary of Semicon Inc (SI), an American semiconductor manufacturing company, to uncover the reasons behind the high attrition rate in the company. Established in 2005, SI is a design centre - a...
S$6.00

Anu at Tech-edu (Parts A, B & C)

by Roy Chua, Havovi Joshi
Discipline:
Organizational behavior
This three-part case study is about Anu, a young Singaporean MBA graduate. Part A begins with Anu’s story when she relocates to start work at her dream job at Tech-edu in Denmark. Soon after, she picks up cues that make her suspect that things are not quite right at the company. Tech-edu’s founder...
S$6.00

Optimising Process Flows in Dragon Fruit Jam Production

by Wee Kwan Eng, Holly Ott, Cheah Sin Mei
Discipline:
Operations and processes
GSH Conserves was an artisanal jam producer in Singapore that specialised in using tropical fruits, such as dragon fruit, lychee, mango, etc., to handcraft high-quality jam in small batches. Founded in 2013 in a home kitchen, the demand for GSH Conserves jam and bottled fruits had grown organically...
S$6.00

Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community

by Seshan Ramaswami, Bonny Cheang Mei Qi, Liu Yuxi, Nicole Foo Quan Fang, Cheah Sin Mei
Discipline:
Business strategies
It was end-2019 and seven years into the founding of Carousell, a Singapore-headquartered peer-to-peer online classified advertisements marketplace started by three friends, Quek Siu Rui, Marcus Tan and Lucas Ngoo. Valued at US$550 million, Carousell had gained wide popularity with a presence in...
S$6.00

Vinschool: The Triumphs and Challenges of Scaling Vingroup’s Not-For-Profit School

by Tan Chin Tiong, Lipika Bhattacharya
Discipline:
Marketing
What does it take to set up the next level of schools that encourages academic excellence at an international level in a developing country? How should the school brand itself to communicate that commitment to excellence to prospective students’ parents? How can a school provide that level of...
S$6.00

Ant Financial: The Road to Financial Inclusion in China through QR Codes and Technology-as-a-Service

by Liang Hao, Gabriel Lim Pang Keat, Cheah Sin Mei, Chiu Tzu-Kuan
Discipline:
Financial technology
Set in January 2020, this case presents Ant Financial’s success in promoting financial inclusion in China through its Quick Response (QR) Merchant Growth Plan. Established in 2014, Ant Financial grew out of Alipay, a mobile payment provider that served Alibaba’s e-commerce customers. Inheriting...
S$6.00

FWD: Customer-Centric Marketing in Online Insurance

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
In November 2019, David Broom, Chief Marketing Officer of FWD Singapore, replayed a commercial ad clip of his company, as he ruefully considered the competitiveness of the insurance market in Southeast Asia. Building competitive resilience in a cutthroat market dominated by large traditional...
S$6.00

Developing an Innovative Retail Concept to Showcase the Smart Home of the Future

by Geoffrey da Silva, Cheah Sin Mei
Discipline:
retail
In 2018, after nearly two decades of success in the highly competitive consumer electronics market of Singapore, Asian Home Electronics (AHE) Limited was once again searching for new frontiers to break through for its retail business. Having evolved from the traditional brick-and-mortar business...
S$6.00

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