Part A. In November 2016, Gibran Huzaifah, CEO of Indonesian firm eFishery that sells automated fish feeders for fish farmers, ponders a strategic pivot in the business–from hardware to data services. While his engineers struggle to develop a fish activity sensor to improve efficiencies and drive...
Seng Hua Hng (SHH) Foodstuffs Pte Ltd, the largest nuts manufacturer in Singapore, was the company behind Camel Nuts, a trusted household brand name in nut snacks in the country. Camel had a prominent brand presence both domestically and internationally in 29 countries. Aspiring to continued growth...
Rob Rosenstein, the co-founder of Agoda.com, had a difficult task ahead of him. Agoda had been acquired by a global online travel giant – the Priceline group in 2007. The terms of the acquisition were based on a three year earn-out period following which Priceline would pay Agoda the bulk of the...
The case is set in 2015, when DBS Bank applied to the Reserve Bank of India to operate as a locally incorporated subsidiary under the wholly-owned subsidiary (WOS) scheme. DBS had a presence in India since 1995 and had grown to become the fifth largest foreign bank by assets. Upbeat about the...
Case A is set in 2008. Tong Yee is a co-founder of The Thought Collective (TTC), a group of social enterprises that aimed to enhance the social capital of local society. His background in education led him to provide private lessons to underprivileged children. In 2006, he worked with his partners...
Case A is set in 2016. Trung Dung is the founder of iCare Benefits (iCare), a social enterprise established to aid low-income workers. His background included studying computer science in the US and successfully working in the American software industry. Trung returned to Vietnam to discover that...
This is a two-part case. Case A introduces Kim Underhill as the new Regional Head at Appliances International, a leading global appliances manufacturer that has sold more than 30 million household and professional products in over 70 markets. Underhill was headhunted in December 2016 to help revive...
Set in February 2018, the case follows Gillian Tee and Lily Phang, the co-founders of Homage, a Singapore-based tech startup providing on-demand home care service to the elderly. Homage was founded as a solution to the growing social problems caused by an ageing population—the proportion of...
It is February 2017, and Ronald Lee is project director of City Properties, a sister company of Myanmar-based City Mart Holdings Limited (CMHL). CMHL runs the City Mart supermarket chain. To support the supermarket business, CMHL had grown into a large diversified family empire in the retail,...
Structo is a technology start-up conceived by Huub van Esbroeck and six other mechanical engineering undergraduates from National University Singapore (NUS) in 2014. The founding team at Structo had built a prototype of a 3D printer which could print four times faster than the 3D printers available...
