The case is set in June 2013, and deals with an SME-sized Singapore-based property developer’s decision on whether to launch a sustainability initiative and engage in sustainability reporting as an innovative practice to improve the long-run viability of the company through improved operational...
This case is set in August 2012 about ten months after the ‘Ready for the Future’ (RTF) Transformation Programme was implemented at Singapore Post Limited (SingPost). The programme came in response to new challenges and opportunities that had arisen in the postal industry. The results have so far...
In December 2011, the world-renowned SMRT train system in Singapore suffered a series of commuter disruptions that shattered public confidence in the system. SMRT Corporation Ltd. is Singapore’s multi-modal public transport operator, with train, bus and taxi services across the island. This case...
This case is the first part of a two-part series on Innova Technology. Case A is set in May 2012, when Rick Tan, CEO of Innova Technology, a technology start-up company based in Singapore, is deciding a go-to-market strategy for PROTAG, a new anti-loss device. Through Bluetooth technology, this...
This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global...
In 2013, Nah Juay Hng, chairman of the parade executive committee in the People’s Association (PA), is managing Singapore’s Chingay Parade, which takes place annually during the Chinese New Year celebrations. The PA is a government agency in Singapore responsible for promoting racial harmony and...
This multi-part case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges threatened by the Internet. Part A of the case provides the context and outlines the challenges faced by the newspaper: high production costs, mixed results with a new...
Vista View Corporation is an American pharmaceutical company manufacturing and sells both prescription and over-the-counter eye care products, with branches in 50 countries. Since 2008, Vista View has been consolidating its business within its consumer products division to focus on emerging market...
City Developments Limited (CDL), one of Singapore’s leading international property and hotel conglomerates involved in real estate development and investment has developed over 22,000 luxurious and quality homes in Singapore, catering to a wide range of market segments. CDL has won numerous awards...
This case won the Inclusive Business Models category at the EFMD Case Writing Competition 2014 and commended at the Emerald and SMU Case Competition 2013.
More details here.
This is a two-part case series. Case A begins in April 2010, where Sharat Verma, the brand manager for Gillette India,...
