This multi-part case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges threatened by the Internet. Part A of the case provides the context and outlines the challenges faced by the newspaper: high production costs, mixed results with a new magazine business, financial pressures due to lower print sales, a strong culture of success, and a start-up online business. Four potential strategies are suggested as the CEO goes to the board for a decision.
Parts B1 and B2 contain different decisions to be made by the board — one for making an acquisition and the other for driving organic growth.
This case is targeted for participants to work in small groups and explore the dynamics of managing change. It provides a context in which they can examine change management elements such as stakeholder management, change planning and change commitment management.
Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email cmpshop [at] smu.edu.sg with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.
SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:
· Teaching Note (SMU-13-0034TN)
· Supplementary Part B1 (SMU-13-0034-B1)
· Supplementary Part B2 (SMU-13-0034-B2)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
· Teaching Note (SMU-13-0034TN)
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
· Teaching Note (SMU-13-0034TN)
· Supplementary Part B1 (SMU-13-0034-B1)
· Supplementary Part B2 (SMU-13-0034-B2)
(Please note you are purchasing the case only.)
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