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Cases by George Hylden

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Tropdicorp: One Bug's Enemy is Another Man's Friend

by Philip Zerrillo, George Hylden, Kevin Sproule, Tran Nguyen Thuy My
Discipline:
Strategy, Marketing
The case is set in September 2012 and deals with the circumstances surrounding Vietnam-based Tropdicorp’s proposed foray into the organic pesticides market. Outside of its core business of seed science, the company has developed initial expertise in breeding and deploying natural enemies as an...
S$6.00

Sussing Out Sustainability: The Case of Singapore's Property Developers

by Hwang Soo Chiat, George Hylden
Discipline:
Sustainability Management, Operations Management, Finance, Ethics and Social Responsibility
The case is set in June 2013, and deals with an SME-sized Singapore-based property developer’s decision on whether to launch a sustainability initiative and engage in sustainability reporting as an innovative practice to improve the long-run viability of the company through improved operational...
S$6.00

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