Case A is set in 2008. Tong Yee is a co-founder of The Thought Collective (TTC), a group of social enterprises that aimed to enhance the social capital of local society. His background in education led him to provide private lessons to underprivileged children. In 2006, he worked with his partners...
In 2011, Coca-Cola India recognised the opportunity to access the rural and remote markets of India in a more effective manner by launching the ‘eKOCool’, a solar power operated cooler. This innovation had the potential to expand the hitherto underserved and hard to penetrate Indian rural market,...
Set in 2015, this case illustrates a typical process problem (or “excursion”) experienced in a production facility, considered from the perspective of the quality department. The case uses an example at Altis Semiconductor, where certain process parameters measured during production are indicating...
Founded in the mid-90s, Shanghai Tang stores were initially set up as an unusual emporium offering memorabilia and vibrant, colourful clothing inspired by 1920s-era Shanghai fashion. Targeted towards western tourists, the original offerings were not scalable enough for sustainable growth,...
In April 2011, Michael Woodford, a British national, is appointed president and chief operating officer of Olympus. Within months of becoming president, Woodford discovers that Olympus has made some questionable acquisitions and paid large amounts of money for companies with few assets, and...
In December 2011, the world-renowned SMRT train system in Singapore suffered a series of commuter disruptions that shattered public confidence in the system. SMRT Corporation Ltd. is Singapore’s multi-modal public transport operator, with train, bus and taxi services across the island. This case...
This case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue falls by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors...
This case is a two-part case series. Part A of the case study is set in early 2011, and begins with Parag Gadre, the assistant vice president of marketing and strategy at Tata Chemical Limited (TCL), contemplating what to do with Tata Salt’s flanker brand. It has been five years since I-Shakti was...
Tata Consultancy Services’ (TCS) Business Process Outsourcing (BPO) division faces the challenge of retaining their Generation-Y employees, with seven out of a thirteen-person team quitting within a month. Workforce dynamics in the BPO industry in India are a high growth area and employees often...
This case describes the experiences of employees participating in a corporate mindfulness-training programme. The training programme takes place at the Risk Management Services group of If Insurance, a leading insurance company in the Nordic region. As defined for the training programme, “...
