Tata Consultancy Services’ (TCS) Business Process Outsourcing (BPO) division faces the challenge of retaining their Generation-Y employees, with seven out of a thirteen-person team quitting within a month. Workforce dynamics in the BPO industry in India are a high growth area and employees often have offers from several respected competing firms. In particular, the thriving industry has a great impact on Generation-Y in India, which makes up an increasingly large share of the workforce. To this end, TCS has made significant efforts towards both engaging their Generation-X employees and retaining their Generation-Y employees — leaving the human resource head, Jagdish Chaudhari wondering what more needed to be done after this latest episode.
This case aims to help students understand the challenges of managing age- related diversity in the workplace. At the end of the case, students should be able to articulate concepts relating to generational diversity and specific attributes unique to Generation-Y in India. They should be able to analyse organisational problems using major organisational behaviour theories, and put organisational behaviour theories into practice to address the key question in the case.
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· Teaching Note (SMU-12-0029TN)
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SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:
· Teaching Note (SMU-12-0029TN)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
· Teaching Note (SMU-12-0029TN)
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
(Please note you are purchasing the case only.)
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