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Cases by Meng Ann Lim

Displaying 1 - 2 of 2 results

7 Days Inn: An Entrepreneur’s Dilemma between Public and Private Ownership

Discipline:
Alex Zheng, co-chairman and CEO of 7 Days Inn, the second largest economy hotel chain in China, ponders over possible growth strategies for his company. Since its inception in 2005, 7 Days Inn had grown from a fledgling start-up to a leading budget hotel chain. In late 2009, despite the uncertain...
S$6.00

Actis: Private Equity Investments in a Capricious Market

Discipline:
This case is set in September 2008, and begins with Joseph Li, the investment principal of Actis in China, a global private equity firm, preparing to present an investment proposal for 7 Days Inn, the fourth largest budget hotel chain in China, to the Investment Committee (IC). Just a day before...
S$6.00

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