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Displaying 151 - 160 of 434 results

Growing Mapletree: Singapore’s Real Estate Finance Company

by Gerard George, Adina Wong, Lipika Bhattacharya
Discipline:
Strategy
In 2015, Mapletree Investments Pte Ltd (Mapletree), a real estate and capital management company headquartered in Singapore, was due to launch its new Five-Year Growth plan. The key decisions that the company needed to take were: should Mapletree extend its reach geographically outside Asia? Should...
S$6.00

From Franchisee to Startup: The Birth of LiHO Bubble Tea

by Seshan Ramaswami, Adina Wong
Discipline:
Marketing
The case begins in 2009, when the Gong Cha franchise was launched in Singapore by entrepreneur Rodney Tang with a sole outlet in a mall. Within two years, the franchise expanded to 20 outlets, and another five years later, there were 80 outlets in the city-state, and Gong Cha had a well-established...
S$6.00

Too Long for Comfort: Tackling Consultation Wait Time at a Hospital Emergency Department

by Marcus Ang, Arthur Hu Ruey Heng, Sean Lam Shao Wei
Discipline:
Service Management
In early 2019, Alan Jay, an executive in the Quality, Safety and Risk Management (QSRM) department of Gloria Hospital, a full-service hospital that specialised in children and women healthcare, had been requested to gather insights and seek improvements to the pre-consultation waits at the hospital...
S$6.00

Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?

by Arnoud De Meyer, Lipika Bhattacharya
Discipline:
International Business
In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company’s regional headquarters (RHQ). While political stability, ease of doing business, a start-up friendly and open innovation ecosystem and supportive...
S$6.00

Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore

by Arnoud De Meyer, CW Chan
Discipline:
International Business
In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic...
S$6.00

Where Next? Identifying New Supermarket Locations for the Dairy Farm Group

by Marcus Ang, Chen Yongchang, Foo Yong Long
Discipline:
Analytics
In its 2017 annual report, the Dairy Farm Group had reported a decline in sales and profits for its Singapore Supermarket and Hypermarket business, with increasing competition cited as the key reason for the lacklustre performance. Peter Goh, an analyst at Singapore Management University’s...
S$6.00

Women@Work

by Roy Chua, Havovi Joshi, Hye Jung Eun, Mengzi Jin
Discipline:
Women
This series of six short two-part cases (“caselets”) is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets,...
S$6.00

Women@Work (Chinese version)

by Roy Chua, Havovi Joshi, Hye Jung Eun, Mengzi Jin
Discipline:
Women
This series of six short two-part cases (“caselets”) is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets,...
S$6.00

Iuiga’s Challenge: Is Omni-channel worth it?

by Sandeep R. Chandukala, Ernst C. Osinga, Sheetal Mittal
Discipline:
retail
Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-...
S$6.00

Smile Again! Applying Design Thinking to Improve the Dental Patient’s Experience

by Reddi Rayalu Kotha, Ted Tschang, Cheah Sin Mei, Mohammed Ali Alsheheri
Discipline:
Design thinking
Set in 2019, this case illustrates a design thinking intervention programme carried out at the Elite’s Smile Specialized Medical Complex in the city of Taif in Saudi Arabia. The programme was part of a doctorate research project undertaken at the Singapore Management University.
The case...
S$6.00

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