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Cases covering Indonesia

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Transforming Blue Bird: Indonesia’s Top Mobility Provider’s Push for Sustainable Growth and Digitalisation in the Post-COVID Era

by Yuanto Kusnadi, Sheetal Mittal, Wee-Kiat Lim
Discipline:
Strategy
Set in 2023, this case describes the digitalisation and sustainability journey of Blue Bird, an Indonesia-based taxi business established in 1965. By 2014, when the company was publicly listed, it had become the country’s largest taxi provider. In 2023, it had expanded its business to include car...
S$6.00

Stock-up vs Stock-out: The Inventory Management Dilemma at a Mobile Clinic

by Alan W. Zeller, Wee Kwan Eng, Cheah Sin Mei
Discipline:
Operations and Supply Chain Management
The case illustrates the inventory management dilemma at The Star Clinic, a mobile medical clinic. The resident doctor at the clinic prefers commonly prescribed medicines, in particular Panadol, a brand of paracetamol (a pain relief drug), to be well stocked whereas the procurement manager seeks to...
S$6.00

InfraCo Asia: Bringing Wireless Broadband to Indonesia’s Rural Regions

by Ijlal Naqvi, Thomas Lim, Flocy Joseph
Discipline:
Infrastructure and Urban Development
In November 2020, infrastructure investment and development company InfraCo Asia Pte Ltd, investment management firm Gemcorp Capital, and Finnish development financier Finnfund’s OP Finnfund Global Impact Fund I jointly financed the Indonesia Rural Wireless Broadband (IRWB) project through a senior...
S$6.00

PT Lippo Karawaci Tbk: Value Creation in an Integrated Property Company

by Benedict Koh, Nandini Vijayaraghavan
Discipline:
Finance and investing
In April 2017, Henry Lubis, an analyst at Megatrends, a global ratings firm, reviewed the analysis he had completed of Lippo Karawaci’s EVA (Economic Value Added). He had come to hear that Johannes Seng, CEO of PT Lippo Karawaci Tbk (Lippo Karawaci), Indonesia’s largest listed property company by...
S$6.00

Memaksa Steel

by Philip Zerrillo
Discipline:
Marketing
Memaksa Steel, an Indonesian steel products manufacturer, has recently developed a new finishing process that reduces the wear time on steel by 60% for products that are subjected to intense abrasion during use. The marketing department believes this innovation should be applied to steel saw blades...
S$6.00

Shrimp on Smartphones? eFishery: Agile Innovation in Indonesian Aquaculture

by Simon JD Schillebeeckx, Ryan Merrill, Adina Wong
Discipline:
Entrepreneurship
Part A. In November 2016, Gibran Huzaifah, CEO of Indonesian firm eFishery that sells automated fish feeders for fish farmers, ponders a strategic pivot in the business–from hardware to data services. While his engineers struggle to develop a fish activity sensor to improve efficiencies and drive...
S$6.00

Rahzi’s Dilemma: Decision-Making at Samudera Pharma Corporation - (A), (B) And (C)

by Roy Chua, Havovi Joshi
Discipline:
Organisational Behaviour
This is a three-part case. Case A introduces Rahzi Putera, a product manager at Samudera Pharma Corporation (SPC), one of Indonesia’s largest manufacturer and distributor of generic pharmaceuticals. SPC had earlier that year entered into an agreement with Braxton Biotech Corporation (Braxton) in...
S$6.00

Astra International: Innovation Asian Style

by Peter Williamson, Adina Wong
Discipline:
Organisational Behaviour, Innovation
It is 1 August 2015, and the 32nd InnovAstra Convention, an annual competition meant to showcase and recognise the innovation achievements of individuals, teams and business units in the Indonesian conglomerate PT Astra International Tbk (Astra), is just a fortnight away. Ekuslie Goestiandi is the...
S$6.00

Bank Negara Indonesia: Enabling Transformative Change through Human Capital

by Richard R. Smith, CW Chan
Discipline:
Strategy, Organisational Behavior and Leadership, Human Resources Management
The case is set in 2014 in Indonesia, with the leaders of a once strong national bank – Bank Negara Indonesia (BNI) - facing the challenge of transformation amidst a volatile and uncertain business environment. With growing competition and the rapid economic growth of the nation, the bank...
S$6.00

Future For Children: A Social Enterprise Project In Transition

by Jonathan Chang, Christopher Dula, Lakshmi Appasamy
Discipline:
Sustainability Management, Strategy, Ethics and Social Responsibility
This case won the Inclusive Business Models category at the EFMD Case Writing Competition 2016.
More details here.

This case is set in January 2015 and follows Future for Children (FFC), a poverty eradication charity initiated by Swiss banker, Daniel Elber, in Muntigunung, Bali (Indonesia). FFC...
S$6.00

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