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Japan Airlines: Turning Around to Take Off Again

by Philip Zerrillo, Sheetal Mittal, Havovi Joshi, Akira Mitsumasu
Discipline:
Management of Crisis, General Management
Set in 2013, this case discusses the challenges faced and overcome by JAL to turn around successfully from a situation of bankruptcy in 2009-2010. In 2009, JAL, Asia's largest airline by revenue and an icon of Japan Inc., was besieged by a severe cash crunch crisis. A skewed cost structure with too...
S$6.00

DFS: Insuring Customer Service Excellence Through E-Learning

by Kapil Tuli, Christopher Dula
Discipline:
Human Resources Management, Employee Development
In early January 2017, Vanessa Teo, Director of Global Learning and Talent Development at the DFS Group, is outlining the airport retailer’s e-learning strategy. The Group had already invested significant resources in various training, learning and development programmes. These programmes, housed...
S$6.00

The Resilience of a Disruptive Innovator: Concorde Security

by Paul Lim, Ivy Phua
Discipline:
Organisational Behaviour and Leadership, Management of Changes
This case is based on the real-life events of Mr Alan Chua, Executive Director of Concorde Security Pte Ltd, a private security firm based in Singapore. The case details his observations made during his many years of being in the industry. Excesses, inefficiencies and legacy practices that he felt...
S$6.00

Cardpe: Assessing the Market Potential in a Dynamic Payments Ecosystem in India

by Saumya Sindhwani, Lakshmi Appasamy
Discipline:
Market Assessment, Go-to-market Strategy, Fintech
Set in December 2016, the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld...
S$6.00

Matrix Cellular: Tapping into Innovation to Disrupt a Regulated and Saturated Market

by Saumya Sindhwani, Lakshmi Appasamy
Discipline:
Strategy, Marketing, Entrepreneurship and Innovation
Set in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the...
S$6.00

Rahzi’s Dilemma: Decision-Making at Samudera Pharma Corporation - (A), (B) And (C)

by Roy Chua, Havovi Joshi
Discipline:
Organisational Behaviour
This is a three-part case. Case A introduces Rahzi Putera, a product manager at Samudera Pharma Corporation (SPC), one of Indonesia’s largest manufacturer and distributor of generic pharmaceuticals. SPC had earlier that year entered into an agreement with Braxton Biotech Corporation (Braxton) in...
S$6.00

Asia Genomics: Making Genetic Testing a Way Of Life - Part (A) and Part (B)

by Millie Su, Adina Wong
Discipline:
Competitive Strategy, Business Models
Cases (A) and part (B) can be used as a pair to discuss two different business models for the same business.
The first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim...
S$6.00

iNET: Overcoming a Legacy Web Portal at Singapore Management University

by Tan Kar Way, Sheetal Mittal
Discipline:
Management of Information Systems
In 2014, Singapore Management University (SMU) undertook the reworking of its ten-year-old legacy intranet web portal eWise, and successfully replaced it with the new intranet, iNet. At lower maintenance costs than eWise, iNet offered modern design, easy consolidation and renewal of content, better...
S$6.00

GLC: Delivery Through Shared Responsibility

by Tan Kar Way, Venky Shankararaman, CW Chan
Discipline:
Operations Management
Andy Smith is the Transport Excellence Manager (Asia-Pacific) at GLC, a leading global logistics services company. In April 2016, GLC inaugurated the GLC Hub in Singapore, which is expected to boost cargo volume in Asia-Pacific. However, Smith faces issues further down the supply chain due to...
S$6.00

Co-Founders Of The North: A Strategy Simulation Game

by Geng Xuesong, Saumya Sindhwani, Whitney Zhang
Discipline:
Competitive Strategy, Alliances
Co-Founders of the North is a digital multiplayer turn-based strategy game. Players take on the role of “co-founders”, so named for their joint pioneering role in constructing buildings on a set of four fantasy islands. Players must both compete and cooperate, having to balance limited resources...
S$6.00

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