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Cases tagged with Go-to-market Strategy

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Cardpe: Assessing the Market Potential in a Dynamic Payments Ecosystem in India

Set in December 2016, the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld...
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